Posted by: jillw in: Lane News -
Leading Cyber Defense Provider Hires FINN to Showcase How Companies Can Shift the Advantage from Attacker to Defender
BlackRidge Technology, a global provider of adaptive cyber defense solutions has selected Finn Partners as its communication agency of record. BlackRidge enables a wide variety of organizations to deliver more secure and resilient business services in today’s rapidly evolving technology and cyberthreat environments.
FINN’s focus includes elevating BlackRidge’s profile among IT security decision makers in the government, critical infrastructure and industrial IoT (energy, utilities), health care, and finance and insurance sectors. To do so, the agency will conduct a strategic media and analyst relations and thought leadership program amplified by a content and digital strategy. The assignment is being directed out of the firm’s Portland, San Francisco and New York offices, led by Wendy Lane Stevens, managing partner and Lisa Heathman, partner, at LANE, a Finn Partners Company.
“We’re very excited to be working with the FINN team to educate our audiences about the importance of shifting the advantage from attackers to defenders with our patented cyber defense technology,” said Bob Graham, CEO of BlackRidge Technology. “FINN demonstrated their expertise of this complex and evolving space and brings solid relationships with media, analysts and influencers who are central to reaching our customers and other key stakeholders and to establishing BlackRidge as a leading cyber defense thought leader.”
BlackRidge was founded in 2010 to commercialize patented network security technologies originally developed to cloak battlefield assets for the Department of Defense. FINN’s communications program will highlight how issues with cybersecurity begin at the point of connection to the Internet itself. To block cyberattacks, BlackRidge’s technology authenticates the identity of every user and device at the moment of the first request to connect. Trusted users and devices are instantly allowed in. Anonymous or unauthorized traffic can’t even see the network.
“In this era of data breaches, cybersecurity has never been more relevant,” said Lane Stevens, “and BlackRidge fundamentally changes the security calculus by shifting the advantage from the attacker to the defender. We’re taking on the communications challenge of creating awareness of a technology that makes it possible to bring trust to the Internet.”
Posted by: jillw in: Lane News -
From LANE, a Finn Partners Company: Shannon Brewer Riggs and Ryan Asbury
LANE, a Finn Partners Company, received three awards at the PRSA Oregon Annual Spotlight Awards ceremony on Nov. 7.
The agency received a Spotlight Award for Integrated Communications and a Spotlight Award for Marketing Consumer Products for its work with Northwest Cherries. Northwest Cherries, which represents the interests of more than 2,100 sweet cherry growers, engaged LANE in 2017 to shine a spotlight on the health benefits of sweet cherries. LANE implemented an integrated, multi-phased campaign to drive year-round demand for sweet cherries by promoting the fruit’s health benefits. To date, the Northwest Cherries campaign has generated more than 1 billion media impressions around the positive health attributes of cherries.
LANE also received a Merit Award for Media Relations for PWCC, the market leader in the trading card auction house industry. PWCC turned to LANE to raise awareness of the potential investment opportunity of trading cards and the tools and resources available from PWCC to aid in making investment decisions. In just six months, the LANE team strategically inserted PWCC in alternative investment discussions in top-tier media such as Forbes, The New York Times, WorthPoint, The Wall Street Journal and equities.com, driving awareness and building website referrals by 268 percent.
The Spotlight Awards are designed to highlight teams and individuals who’ve made breakthroughs in the industry, and continue to challenge the realm of public relations and communications.
Posted by: jillw in: Lane News - B2B & Financial Services -
Finn Partners has tapped Ryan Barr to lead its Financial Services practice as it expands its portfolio of clients across its worldwide offices. Barr, a marketing communications professional with more than two decades of experience, will be based in FINN’s New York headquarters.
As Managing Partner, Financial Services practice leader, Barr will direct strategic planning and communications counsel for clients in the banking, private equity, wealth management, insurance and fintech sectors, among others. Along with providing reputation management, crisis and financial communications counsel to existing FINN clients, Barr will devote time to new business development. He will report to Richard Funess, senior managing partner, FINN, and Wendy Lane, managing partner, who has played a key role in developing the financial services business at her own firm which was acquired by FINN in 2016.
“As a seasoned marketing professional, Ryan has counseled many CEOs and global brands in the financial services industry and beyond,” says Funess. “He has developed and executed uniquely designed marketing communications programs for pre-IPO companies as well as global iconic brands in the financial services, consumer products, technology, media and entertainment industries, among others. Hiring Ryan, and working closely with Wendy and our expanded team, strengthens and solidifies Finn’s commitment to serving that sector.”
“I am honored and excited to join FINN with its long-standing reputation for providing exceptional counsel to clients across healthcare, technology, consumer products, travel and financial services sectors,” stated Barr. “As businesses evolve and are challenged by new, unlikely competition, it’s critical that our counsel is not focused solely on PR outputs but rather on business outcomes. We will partner with clients to develop programs utilizing customer, competitor and industry data, that uniquely positions them in the market and aligns with business goals and objectives.”