Posted by: jillw in: Lane News -

PORTLAND, ORE. / NEW YORK — Jan. 30, 2013 — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has grown its consumer client base. In recent months, the agency has picked up One Degree OrganicsOrchard Supply Hardware Stores, and Respect Your Universe Inc. (OTCBB: RYUN).

“We’re excited about the new companies we represent. Each brand has a strong story with plans for building business through expanded storefronts, increased distribution or additions to product portfolios,” said Wendy Lane Stevens, president of LANE. “By using an integrated approach of traditional and digital channels, LANE will grow each company’s business through targeted outreach to media, consumers and investors.”

One Degree Organics is a family-owned company centered on the values of simplicity, transparency and integrity. The company distributes veganic seeds, flours and sprouted breads at select retailers throughout the U.S. and Canada, and hired LANE to lead its marketing and public relations efforts.


Sterling Bank Selects LANE PR as Agency of Record

Posted by: Admin in: Lane News - B2B & Financial Services -

Expanding Sterling’s awareness through public relations, digital media and investor relations

PORTLAND, ORE./NEW YORK — Nov. 30 , 2012 — LANE PR, a national public relations agency specializing in integrated public relations, digital media and investor relations, has been named agency of record (AOR) for Sterling Bank, one of America’s strongest regional community banks with a presence throughout the Pacific Northwest and California. LANE PR will commence work on Dec. 1.

“Sterling successfully launched its new brand in 2012, one of our most successful years ever. We are now looking forward to expanding our story about the many benefits we offer our employees, customers and communities,” said Marty Dickinson, executive vice president of marketing and communications at Sterling Bank.

Making a strong recovery since the economic recession, Sterling Bank is approaching its 30th anniversary and is continuing its western expansion. As Sterling Bank’s AOR, LANE PR is charged with augmenting the bank’s existing marketing program by integrating traditional public relations, digital services and creative campaigns.


L’Oréal Paris Honors Portlander Amy Paterson of My Little Waiting Room in the Seventh Annual Women of Worth Awards

Posted by: KirstenNieman in: Lane News -

Vote for Amy as the National Honoree:  November 5 – 21 on womenofworth.com

Portland, OR (November 5, 2012) – My Little Waiting Room Co-founder Amy Paterson has been honored as one of 10 national Women of Worth by L’Oréal Paris, which comes with a $10,000 award. My Little Waiting Room promotes the health and well-being of families by bringing drop-in child care to the hospital, allowing children to thrive as families heal. It is operated by Volunteers of America Oregon at Providence St. Vincent Medical Center, and soon to open a second location at Providence Portland Medical Center.

“The L’Oréal Paris family is incredibly proud to celebrate this year’s inspiring group of honorees,” said L’Oréal Paris President, Karen Fondu. “These amazing women represent our brand heritage and philosophy, “Because You’re Worth It,” by inspiring us all with their dedication and commitment to making a beautiful difference.”


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