LANE PR Grows Technology Client Base

Posted by: Admin in: Lane News -

Agency Adds InFocus, Network Redux, ZAGG and iFrogz to Roster

PORTLAND, ORE. / NEW YORK — Aug. 20, 2012 — LANE PR, an independently owned, national public relations agency, has grown its technology client base. In recent months, the agency has picked up InFocus and Network Redux, while celebrating one year of service with ZAGG (NYSE: ZAGG) and its iFrogz brand.

“We are honored to have been selected as strategic partners for InFocus and Network Redux,” said Wendy Lane Stevens, president of LANE PR. “Working with such innovative organizations inspires creativity among our staff, which is dedicated to pursuing results that build revenue.”


LANE PR Wins Silver Sabre Award, Places on O’Dwyer’s 2011 List of Top U.S. Independent Firms

Posted by: jillw in: Lane News -

Agency’s recent recognitions highlight excellence in traditional and digital media relations

PORTLAND, ORE./NEW YORK — May 17, 2012 — LANE PR, an independently owned, national public relations agency, has won a Silver Sabre Award for Best Media Placement (Digital)  for its placement of Moonstruck Chocolate’s single-origin chocolate bar in Urbandaddy.com. The well-targeted digital placement drove an 868 percent increase in Moonstruck’s website traffic, thousands of dollars in online sales, and hundreds of e-mail sign-ups in just one day.

LANE PR’s media relations outreach strategy also resulted in Moonstruck Chocolates receiving Dr. Oz’s seal of approval as well as accolades from Good Morning America, The New York Times, Tasting Table, Daily Candy and Food Network Magazine.

The Sabre Awards is one of the world’s largest and most prestigious PR competitions, awarding campaigns that best demonstrate the highest level of strategic planning, creativity and business results. There were more than 1,800 entries overall, of which only about 20 percent were finalists.


LANE PR’s Angie Galimanis on Intel’s facial recognition retail marketing – KGW, April 9, 2012

Posted by: Admin in: Lane News -

PORTLAND — The next time you’re at the mall, your face could be the target of high technology that notes your gender, your age and what you might be interested in buying.


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