Posted by: jillw in: Lane News -
Agency’s recent recognitions highlight excellence in traditional and digital media relations
PORTLAND, ORE./NEW YORK — May 17, 2012 — LANE PR, an independently owned, national public relations agency, has won a Silver Sabre Award for Best Media Placement (Digital) for its placement of Moonstruck Chocolate’s single-origin chocolate bar in Urbandaddy.com. The well-targeted digital placement drove an 868 percent increase in Moonstruck’s website traffic, thousands of dollars in online sales, and hundreds of e-mail sign-ups in just one day.
LANE PR’s media relations outreach strategy also resulted in Moonstruck Chocolates receiving Dr. Oz’s seal of approval as well as accolades from Good Morning America, The New York Times, Tasting Table, Daily Candy and Food Network Magazine.
The Sabre Awards is one of the world’s largest and most prestigious PR competitions, awarding campaigns that best demonstrate the highest level of strategic planning, creativity and business results. There were more than 1,800 entries overall, of which only about 20 percent were finalists.More