LANE PR Recaps Successful 2011

Posted by: Admin in: Lane News -

Agency Reports 7.2% Revenue Growth over 2010

New York/Portland, Ore. — Jan. 26, 2012 — LANE PR, an independently owned public relations, investor relations and social media agency, grew revenue by 7.2 percent in 2011 relative to 2010. In addition, LANE PR welcomed new staff and new clients and garnered three industry awards.

“Although the economy again presented challenges in 2011, it served to reinforce the importance of delivering exceptional results for our clients,” said Wendy Lane Stevens, founder and president of LANE PR. “Not only were we able to maintain a high level of service for our clients, but we also were able to build our national client roster and build our staff.”


LANE PR Appoints Amy Paterson Vice President of Social Media

Posted by: Admin in: Lane News -

Move Strengthens Agency’s Digital Communications Focus

PORTLAND, Ore. (Dec. 12, 2011) – LANE PR, an independently owned public relations, investor relations and social media agency, has appointed Amy Paterson as vice president of social media. In this newly created role, Paterson will oversee social media strategy for client projects as well as lead the agency’s digital and social media initiatives in New York and Portland.

“Advancing our digital and social media offerings is a priority for the agency,” said Wendy Lane Stevens, president and founder of LANE PR. “Social media are a powerful tool in the communications arsenal, and the addition of this new leadership position will ensure that our social media offerings remain cutting edge and that LANE PR continues to drive business success for clients through fully integrated communications strategies.”


LANE PR Releases Annual Food and Beverage Trends Report

Posted by: jillw in: Lane News -

Developing Trends:  Goat and Greens, Anyone?
Hello Comforting “Homegrown” and “Homemade”; Good-bye Fussy “Foodies” and “Locavores”

NEW YORK — Oct. 24, 2011 — LANE PR, an independently owned, national public relations agency, announced the results of its third annual survey of food and beverage professionals from coast to coast. According to the LANE PR U.S. Food and Beverage Trends Report: 2012 Outlook, the top trends to watch for in the coming year include a relatively exotic choice of meat for American palates: goat; as well as efficient, nutrient-packed vegetables: greens.

The survey, which elicited responses from nearly 70 influential journalists, restaurateurs and epicureans this summer, consisted of 10 open-ended questions developed to get a sense of changes afoot in America’s food landscape. In addition to finding out the latest trends in proteins and vegetables, the survey also asked for insights on the next big trend in spices, artisanal ingredients, wine, beer, cocktails and buzzwords.


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