LANE PR Releases Annual Food and Beverage Trends Report

Posted by: jillw in: Lane News -

Developing Trends:  Goat and Greens, Anyone?
Hello Comforting “Homegrown” and “Homemade”; Good-bye Fussy “Foodies” and “Locavores”

NEW YORK — Oct. 24, 2011 — LANE PR, an independently owned, national public relations agency, announced the results of its third annual survey of food and beverage professionals from coast to coast. According to the LANE PR U.S. Food and Beverage Trends Report: 2012 Outlook, the top trends to watch for in the coming year include a relatively exotic choice of meat for American palates: goat; as well as efficient, nutrient-packed vegetables: greens.

The survey, which elicited responses from nearly 70 influential journalists, restaurateurs and epicureans this summer, consisted of 10 open-ended questions developed to get a sense of changes afoot in America’s food landscape. In addition to finding out the latest trends in proteins and vegetables, the survey also asked for insights on the next big trend in spices, artisanal ingredients, wine, beer, cocktails and buzzwords.


LANE PR Awarded 2011 Small Agency of the Year Award by Bulldog Reporter

Posted by: Admin in: Lane News -

OAKLAND, CA, Sep 01 (MARKET WIRE) — More than 50 winners of the 2011 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Stars of PR Hall of Fame magazine, which is to be published in October 2011.


LANE PR Adds CFO to Management Team

Posted by: Admin in: Lane News -

PORTLAND, Ore. – Sept. 8, 2011 – LANE PR, an independently owned national public relations agency, has hired Brian Nakashima as chief financial officer. Nakashima, who has 19 years of finance and accounting experience, will be responsible for the financial leadership of the agency.

“This is a new position at LANE,” said Wendy Lane Stevens, president and founder of LANE PR. “Hiring a CFO at this point in the agency’s development is a significant step that will help solidify our systems and prepare us for continued future growth.” LANE PR’s 2010 revenues grew 37 percent from 2009 levels. “Having worked in the marketing industry and with larger firms, Brian brings experience and insights that will be extremely valuable to us as we move forward.”

Prior to joining LANE, Nakashima was the CFO of Euro RSCG Edge, a provider of full-service direct response television and digital marketing services to national clients, including Fortune 500 companies. While at Edge, he participated in five corporate merger and acquisition transactions, designed and implemented compensation plans, developed a comprehensive budgeting system, created accounting systems, held operational responsibilities, and prepared reporting in compliance with generally accepted accounting principles and International Financial Reporting Standards. Nakashima also spent six years, two as a manager, with Ernst & Young where he was responsible for multiple audits and consulting projects.


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