LANE PR Appoints Amy Paterson Vice President of Social Media

Posted by: Admin in: Lane News -

Move Strengthens Agency’s Digital Communications Focus

PORTLAND, Ore. (Dec. 12, 2011) – LANE PR, an independently owned public relations, investor relations and social media agency, has appointed Amy Paterson as vice president of social media. In this newly created role, Paterson will oversee social media strategy for client projects as well as lead the agency’s digital and social media initiatives in New York and Portland.

“Advancing our digital and social media offerings is a priority for the agency,” said Wendy Lane Stevens, president and founder of LANE PR. “Social media are a powerful tool in the communications arsenal, and the addition of this new leadership position will ensure that our social media offerings remain cutting edge and that LANE PR continues to drive business success for clients through fully integrated communications strategies.”


LANE PR Releases Annual Food and Beverage Trends Report

Posted by: jillw in: Lane News -

Developing Trends:  Goat and Greens, Anyone?
Hello Comforting “Homegrown” and “Homemade”; Good-bye Fussy “Foodies” and “Locavores”

NEW YORK — Oct. 24, 2011 — LANE PR, an independently owned, national public relations agency, announced the results of its third annual survey of food and beverage professionals from coast to coast. According to the LANE PR U.S. Food and Beverage Trends Report: 2012 Outlook, the top trends to watch for in the coming year include a relatively exotic choice of meat for American palates: goat; as well as efficient, nutrient-packed vegetables: greens.

The survey, which elicited responses from nearly 70 influential journalists, restaurateurs and epicureans this summer, consisted of 10 open-ended questions developed to get a sense of changes afoot in America’s food landscape. In addition to finding out the latest trends in proteins and vegetables, the survey also asked for insights on the next big trend in spices, artisanal ingredients, wine, beer, cocktails and buzzwords.


LANE PR Awarded 2011 Small Agency of the Year Award by Bulldog Reporter

Posted by: Admin in: Lane News -

OAKLAND, CA, Sep 01 (MARKET WIRE) — More than 50 winners of the 2011 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Stars of PR Hall of Fame magazine, which is to be published in October 2011.


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