29
Jun

LANE PR Signs 10 New Accounts

Posted by: Admin in: Lane News -

New York/Portland, Ore. — June 29, 2011 — LANE PR, an independently owned, national public relations agency, expanded its client roster in the first half of 2011 by signing 10 new accounts. The new LANE PR clients fall into the food and beverage, consumer, and financial sectors and represent several of the agency’s core practice areas.

The agency’s new clients are Burgerville, Cannon Beach Chamber, D.A. Davidson & Co./Davidson Companies,  Demitri’s Bloody Mary Seasonings, Evergreen Wings & Waves Waterpark, Music & Arts, Northview Hotel Group, Nyxio Technologies, Tree Top and ZAGG Inc.

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16
Jun

LANE PR’s Angie Galimanis on Branding and the Nike Swoosh – KGW, June 16, 2011

Posted by: jillw in: Lane News -

Click here to view the video.

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12
May

LANE PR WINS 2010 BRONZE BULLDOG AWARD FOR BEST NEW PRODUCT LAUNCH

Posted by: Admin in: Lane News -

NEW YORK — May 12, 2011 — LANE PR, an independently owned, national public relations agency, has won a 2010 Bronze Bulldog Award for Best New Product Launch through its work with digital consultancy Roundarch, and the company’s creation and launch of the touch-screen Command Center at New Meadowlands Stadium in New York.

As the new, technologically advanced, $1.7 billion New Meadowlands Stadium opened for the first time last summer, LANE PR developed a strategy to gain attention for one of the smallest yet most business-critical components of this massive, state-of-the-art sports venue: a revolutionary touch-screen application built by Roundarch for NY Jets chairman and CEO Woody Johnson. LANE PR was able to pull Roundarch’s behind-the-scenes innovation for the team owner to the forefront of media coverage, garnering compelling placements about Roundarch’s Command Center in print, broadcast and online media. The Roundarch story was picked up by a range of technology, sports and business media including the Wall St. Journal, Fast Company, Tech News Daily, The Star-Ledger and the SD Times.

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