Posted by: jillw in: Lane News -

LANE, a Finn Partners Company, has promoted seven executives to strengthen the marketing communication agency’s team. LANE promoted Malisa Meresman to partner and Claire Castellanos to vice president. In addition, Vanessa Jovel has been promoted to senior account executive and Ryan Asbury, Brian Eng, Megan Moran and Ben Touger have been promoted to account executive.

“We’re very excited to recognize the contributions of these talented team members,” said Wendy Lane Stevens, managing partner at LANE. “Today’s increasingly dynamic communications landscape calls for individuals who can strategize and execute across multiple communication platforms and industries. These promotions will position LANE and our clients for continued success.”

In recognition of her leadership within the agency, Meresman has been promoted to partner. Meresman, who has been with LANE for nearly three years in its New York office, has been influential in building the agency’s national consumer client portfolio. Her keen understanding of how the wellness and lifestyle sectors intersect combined with an ability to develop creative campaigns that engage target audiences at multiple touchpoints have boosted consumer brands such as Applegate, Lillet and Steaz.

Castellanos, who joined LANE’s Portland office in 2012 and has more than 10 years of experience in the development of strategic marketing communications programs for business-to-business and consumer accounts, has been promoted to vice president. Castellanos’s ability to thrive in a fast-paced environment coupled with a proven track record of elevating brands in complex industries will continue to make her a trusted resource to her client-partners in the consumer-lifestyle, technology and financial services industries.



Posted by: jillw in: Lane News - Consumer -

LANE, a Finn Partners Company, has grown its food and beverage client base with the recent addition of four brands: Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council. These clients join LANE’s roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.

“We’re thrilled about the opportunity to partner with each of these organizations and build greater awareness of their brands, their products and their missions,” said Wendy Lane Stevens, managing partner of LANE. “Whether changing the food we eat or giving back to local communities, each of these organizations is making a positive impact. We see tremendous potential to engage consumers and influencers further with these brands’ stories through creative, integrated and multidisciplinary communications programs.”

“Each of these organizations is seeking a breakout position within its market – an opportunity to get its story heard and to achieve growth in a competitive environment. By leveraging LANE’s deep industry expertise and Finn Partners’ data-driven insights and full-service capabilities, our team is poised to guide these brands and their messages to the forefront,” said Peter Finn, founding partner, Finn Partners.


LANE’S Ninth Annual Food & Beverage Beat Highlights Trends to Watch

Posted by: jillw in: Lane News - Consumer -

LANE, a Finn Partners Company, has released its 2018 Food & Beverage Beat. The agency’s ninth annual report (found here: http://www.lanepr.com/2018-food-beverage-beat/) reveals trends that are rising – and some that are receding – in the food and beverage industry in the year ahead. LANE tapped six experts to weigh in on issues that will resonate with consumers and the industry, from flavors that will dominate menus, to the implications of price versus value, to perceptions about beer in cans.

“The food and beverage industry is a constant source of innovation and inspiration. Chefs, proprietors and producers are constantly evolving their offerings to not only meet the changing tastes of consumers but deliver some unexpected surprises that capture the imagination and grow into the next big thing,” said Wendy Lane Stevens, managing partner at LANE. “We’re excited to share what some influential voices consider to be critical to the direction of the industry in the coming year.”


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