29
Jun

LANE Kicks Off 25 Commitments for 25 Years Anniversary Campaign

Posted by: jillw in: Lane News -

Lane Celebrates 25 year Anniversary
LANE has kicked off a 25 Commitments for 25 Years (#25for25) year-long campaign in celebration of its 25th anniversary. Through a series of community service initiatives, knowledge sharing forums, and a healthy dose of workplace wellness, the campaign honors the individuals, organizations and communities that have contributed to the company’s continued growth.

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09
Jun

LANE Deepens Integrated Communications Expertise, Strengthens Management Bench with New Hires and Promotions

Posted by: jillw in: Lane News -

LANE has announced it has hired four individuals and promoted five current staff members. The new hires in the agency’s Portland and New York offices will augment LANE’s integrated marketing communications capabilities, including public relations and digital strategy, while the promotions will strengthen the management bench and allow team members to assume greater responsibilities.

“As we celebrate the agency’s 25th anniversary,” said Wendy Lane Stevens, founder and president of LANE, “we are pleased to recognize individuals who have made a significant impact on the agency’s growth during the past several years. We’re also thrilled to announce we’ve hired key team members on both coasts, each to serve a particular role that will strengthen LANE’s overall ability to develop distinguished integrated strategies that incorporate a cross-leveraged mix of content, social, digital, experiential and PR tactics. Our newest team members’ creativity, tenacity and insights coupled with our cadre of talent, positions LANE well to deliver exceptional service and outcomes to our clients.”

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20
Oct

LANE Receives Honor at Spotlight Awards

Posted by: jillw in: Lane News - B2B & Financial Services -

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LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has received a Spotlight Award for excellence in investor relations by the Portland Metro chapter of the Public Relations Society of America (PRSA Portland).

LANE received the award for a public and investor relations campaign it executed for Thoma Bravo, a private equity firm in Chicago and San Francisco that specializes in application and infrastructure software and technology-enabled services. The campaign was strategized and executed around the firm’s latest fundraise, Thoma Bravo Fund XI, in May 2014.

Through a strategic public relations campaign, LANE secured coverage of Thoma Bravo’s proven investment strategy and new fund in every media outlet the agency targeted, including a feature story from New York Times DealBook. Thoma Bravo was ultimately able to secure financial commitments totaling $3.65 billion, or 146 percent of Fund XI’s intended goal.

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