LANE Deepens Integrated Communications Expertise, Strengthens Management Bench with New Hires and Promotions

Posted by: jillw in: Lane News -

LANE has announced it has hired four individuals and promoted five current staff members. The new hires in the agency’s Portland and New York offices will augment LANE’s integrated marketing communications capabilities, including public relations and digital strategy, while the promotions will strengthen the management bench and allow team members to assume greater responsibilities.

“As we celebrate the agency’s 25th anniversary,” said Wendy Lane Stevens, founder and president of LANE, “we are pleased to recognize individuals who have made a significant impact on the agency’s growth during the past several years. We’re also thrilled to announce we’ve hired key team members on both coasts, each to serve a particular role that will strengthen LANE’s overall ability to develop distinguished integrated strategies that incorporate a cross-leveraged mix of content, social, digital, experiential and PR tactics. Our newest team members’ creativity, tenacity and insights coupled with our cadre of talent, positions LANE well to deliver exceptional service and outcomes to our clients.”

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LANE Receives Honor at Spotlight Awards

Posted by: jillw in: Lane News - B2B & Financial Services -


LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has received a Spotlight Award for excellence in investor relations by the Portland Metro chapter of the Public Relations Society of America (PRSA Portland).

LANE received the award for a public and investor relations campaign it executed for Thoma Bravo, a private equity firm in Chicago and San Francisco that specializes in application and infrastructure software and technology-enabled services. The campaign was strategized and executed around the firm’s latest fundraise, Thoma Bravo Fund XI, in May 2014.

Through a strategic public relations campaign, LANE secured coverage of Thoma Bravo’s proven investment strategy and new fund in every media outlet the agency targeted, including a feature story from New York Times DealBook. Thoma Bravo was ultimately able to secure financial commitments totaling $3.65 billion, or 146 percent of Fund XI’s intended goal.


LANE Hires Two, Promotes Four in West Coast Office

Posted by: jillw in: Lane News -


LANE has hired two individuals and promoted four employees in its Portland, Oregon, office. The agency added Sonal Haladay as a senior account executive and Heather McLendon as a digital strategist. Tracy Anderson and Claire Castellanos have been promoted to account director, Rob Bitter has been promoted to senior account executive, and Rachael Ka’apu has been promoted to account executive.

“Our diverse national client base and today’s communications landscape require us to recruit and develop individuals who can strategize and execute across a variety of platforms,” said Wendy Lane Stevens, president and founder of LANE. “Each of these individuals adds to the overall strength of our team in a way that allows us to make significant contributions toward driving results that build revenue for our clients.”


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