Balanced Body Selects LANE as Agency of Record

Posted by: jillw in: Lane News - Consumer -

Studio Reformer with Tower Group 2sm

LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has been named public relations agency of record for Balanced Body, the leading resource for Pilates and mindful movement equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. LANE has been engaged to introduce the brand to a larger national audience and drive sales as the company launches new products.

“At Balanced Body, we believe in the ability for mindful movement to change lives, and have partnered with LANE to educate consumers on how our products help achieve a mindful lifestyle,” said Ken Endelman, Balanced Body founder and CEO. “LANE’s deep expertise and integrated approach will help us more effectively connect with our target audiences across a variety of communications channels.”



LANE and Regions Bank Host Panel at Upcoming ABA Conference

Posted by: jillw in: Lane News - B2B & Financial Services -


LANE, an independent, national agency specializing in public relations, digital marketing and investor relations, will host a panel with Regions Bank at the ABA Marketing and Retail Conference in Orlando, Fla. on Sept. 7. Wendy Lane Stevens, president of LANE, will moderate the panel that includes Michele Elrod, head of Regions Bank corporate marketing. The presentation is focused on three central topics: determining bank relevancy with customers today, missed opportunities with today’s customers, and reaching and engaging different customer types.

“The experience and knowledge we have gained over the years has allowed us to provide insight about what banks need to do in order to build stronger customer relationships and remain relevant as the industry and their customers’ needs change,” said Lane Stevens. “The banking industry is constantly evolving; it is important to recognize changes and plan accordingly so opportunities to increase customer engagement and market share aren’t missed.”



LANE Advises More Than 25 M&A Deals in Past 18 Months

Posted by: jillw in: Lane News - B2B & Financial Services -

Business People Corporate Walking Commuting City Concept

LANE has advised clients in more than 25 mergers and acquisitions from its Portland and New York City offices in the last 18 months. With extensive capabilities in the financial services, business services, consumer and technology sectors, LANE’s specialty services include strategic counsel; content development; internal, external, investor, influencer and media communications; and execution.

LANE has advised clients engaged in sales and acquisitions deals ranging from $90 million to more than $1 billion across a variety of industries, including financial and business services, consumer and technology. Communications efforts for notable transactions include mergers and acquisitions for Pacific Northwest banks, such as Sterling Bank, Washington Federal and Umpqua Bank. In addition, LANE’s extensive experience in the private equity space encompasses significant transactions for firms such as Thoma Bravo and Swander Pace Capital; the agency was involved in San Francisco-based Thoma Bravo LLC’s acquisition of Deltek and Digital Insight as well as in Swander Pace Capital’s sale of Insight Pharmaceuticals.


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