15
Feb

KRISTEN SIEFKIN RECEIVES PORTLAND BUSINESS JOURNAL AWARD

Posted by: jillw in: Lane News -

LANE Vice President Receives Forty Under 40 Award

PORTLAND, Ore. — Feb. 15, 2013 — Kristen Siefkin, vice president and director of the food and beverage division at LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has been named one of the Portland Business Journal’s Forty Under 40 for 2013. The annual list recognizes the accomplishments of high-achieving business and civic leaders under the age of 40. The award recipients were honored at a luncheon at the Hilton Portland on Feb. 14.

“We are thrilled to see Kristen receive this richly deserved award,” said Wendy Lane Stevens, president and founder of LANE. “Kristen’s dedication, business savvy, and deep understanding of the food and beverage industries are a tremendous asset to her clients – and to LANE. Our success as an agency is directly attributable to the quality work Kristen has contributed.”

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01
Feb

LANE RELEASES FOOD AND BEVERAGE BEAT 2013

Posted by: jillw in: Consumer - Lane News -

 National Influencers Surveyed about Changes in Food and Beverage Industry 

NEW YORK — Feb. 1, 2013 — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has released the results of its fourth annual food and beverage report. According to the LANE Food and Beverage Beat 2013, the two most prominent themes in America’s food and beverage industry this year will be a continued focus on health and heightened interest in, and adoption of, new flavors and preparations from many cultures.

The LANE Food and Beverage Beat 2013 reports the results of interviews with six national food and beverage industry influencers about what they see coming in 2013, where they find inspiration and what new trends are getting them most excited.

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30
Jan

LANE ADDS THREE CONSUMER CLIENTS TO ROSTER

Posted by: jillw in: Lane News -

PORTLAND, ORE. / NEW YORK — Jan. 30, 2013 — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has grown its consumer client base. In recent months, the agency has picked up One Degree OrganicsOrchard Supply Hardware Stores, and Respect Your Universe Inc. (OTCBB: RYUN).

“We’re excited about the new companies we represent. Each brand has a strong story with plans for building business through expanded storefronts, increased distribution or additions to product portfolios,” said Wendy Lane Stevens, president of LANE. “By using an integrated approach of traditional and digital channels, LANE will grow each company’s business through targeted outreach to media, consumers and investors.”

One Degree Organics is a family-owned company centered on the values of simplicity, transparency and integrity. The company distributes veganic seeds, flours and sprouted breads at select retailers throughout the U.S. and Canada, and hired LANE to lead its marketing and public relations efforts.

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