Caterpillar dealer turns to third-generation leader for fresh ideas and new sales: Halton – Portland Business Journal, February 27, 2009

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Tanner Halton recently took over at Halton Co., a business founded 69 years ago by his grandfather, Ted Halton Sr.  Not surprisingly, the outlook for heavy equipment sales this year is bleak. One Portland company hopes the remedy is a little fresh blood.

Halton Co., a 69-year-old family company and the oldest dealer of Caterpillar Inc. heavy industry equipment in the Northwest, is streamlining its sales model and reaching out to new industries as it attempts to remain competitive.

Leading the charge is 29-year-old Tanner Halton, the third-generation general manager of the company who is taking cues from his grandfather’s legacy. Halton Co. was launched in 1940 by Ted Halton Sr., Tanner’s grandfather.

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