Craft Brewing Business
By Keith Gribbins
They are called LANE. They are a national, independent agency specializing in public relations and marketing, and they actually helped convince New Hampshire legislators to change the definition of what they consider beer. For this impressive feat, LANE has won a 2013 PRWeek Award for Public Affairs Campaign of the Year. We here at CBB tip our hats, having worked with the best and worst agencies in markets as diverse as construction, real estate, music and brewing. We work with LANE, and they are topnotch.
The award recognizes LANE’s work with Redhook Brewery, a Craft Brew Alliance (CBA) brand, to change the legal definition of beer in New Hampshire. LANE was one of five finalists competing for the award, up against contenders representing big names like American Express and the Aerospace Industries Association.
Read the full article from Craft Brewing Business here.
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