Posted by: Admin in: Lane News -
Imagining the worst, gleaning the best
April 15, 2011
By J. Maury Harris
Tragedies happen every day in life. Wildfires rage, executives resign, planes crash, food is contaminated and money is extorted. In the business world, tragedy is defined as a crisis – a stage in a sequence of events at which the trend of all future events (for better or for worse) is determined.
According to Wendy Lane Stevens, president of Portland-based Lane PR, properly managing such crises vastly improves a company’s chances of emerging from any debacle on the better end of things.
“It’s a very dynamic environment,” Stevens said. “If you’re not prepared to get your message out correctly and quickly, it may be very detrimental to your company name or your ability to do business.”
To prevent or lessen the impact these threats can inflict on an organization and its stakeholders, a company should research and implement proper crisis management techniques.
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