28
Mar

LANE, A FINN PARTNERS COMPANY, GROWS FOOD & BEVERAGE PORTFOLIO WITH FOUR NEW WELLNESS-FOCUSED BRANDS

Posted by: jillw in: Lane News - Consumer -

LANE, a Finn Partners Company, has grown its food and beverage client base with the recent addition of four brands: Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council. These clients join LANE’s roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.

“We’re thrilled about the opportunity to partner with each of these organizations and build greater awareness of their brands, their products and their missions,” said Wendy Lane Stevens, managing partner of LANE. “Whether changing the food we eat or giving back to local communities, each of these organizations is making a positive impact. We see tremendous potential to engage consumers and influencers further with these brands’ stories through creative, integrated and multidisciplinary communications programs.”

“Each of these organizations is seeking a breakout position within its market – an opportunity to get its story heard and to achieve growth in a competitive environment. By leveraging LANE’s deep industry expertise and Finn Partners’ data-driven insights and full-service capabilities, our team is poised to guide these brands and their messages to the forefront,” said Peter Finn, founding partner, Finn Partners.

Applegate is the nation’s leading natural and organic meat brand. Founded in 1987, Applegate produces high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. Its products are made without GMO ingredients, and they source from farms where animals are treated with care and respect and are allowed to grow at their natural rate, all part of Applegate’s mission – Changing The Meat We Eat®.

Dutch Bros Coffee is the country’s largest privately held drive-thru coffee company, with more than 300 locations and over 9,000 employees in seven states. With a mission of “Making a Difference, One Cup at Time,” Dutch Bros donates in excess of $2 million annually to nonprofit organizations and local causes selected by local owner-operators. Dutch Bros Coffee is headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma, brothers of Dutch descent.

The International Olive Council is the worldwide body that sets international trade standards for the table olive and olive oil industry. Based in Madrid, Spain, the council is an intergovernmental organization created in 1959. It is charged with implementing the 2005 International Agreement on Olive Oil and Table Olives, the purpose of which is to promote trade, consumption and international cooperation in the fields of olive oil and olives. The organization has launched a three-year marketing campaign, titled the Olive Oil Promise, to educate the American public about the proven health benefits of olive oil.

The Marine Stewardship Council (MSC) is an international nonprofit organization with a vision to see the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations. The MSC has established the world’s most recognized science-based seafood certification program, which guarantees sustainability of fish populations, minimal ecosystem impact and effective management practices that are responsive to changes in the environment. The MSC’s blue fish label recognizes seafood products that have met the organization’s strict standard for sustainability and is present on nearly 30,000 products around the globe.

About LANE, a Finn Partners Company
LANE, a Finn Partners Company, is focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Oregon, and a presence in Seattle, Washington, LANE provides integrated public relations services for clients in a host of industries, including consumer, food and beverage, travel and hospitality, financial services, and technology. Founded in 1990, the agency has won several awards, including the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on TwitterInstagram and LinkedIn.

About Finn Partners
Founded in 2011 on the core principles of innovation and collaborative partnership, Finn Partners has more than tripled in size in six years, becoming one of the fastest-growing independent public relations agencies in the world. The full-service marketing and communications company’s record-setting pace is a result of organic growth and integrating new companies and new people into the Finn Partners world through a common philosophy. With 575 professionals, Finn Partners provides its clients with global access and capabilities in the U.S., Europe and Asia, in addition to PROI Worldwide. Headquartered in New York, Finn Partners also has offices located in Chicago, Detroit, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Shanghai, Singapore and Washington, D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.

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