Posted by: KirstenNieman in: Lane News -
Agency strengthens financial PR team and East Coast footprint with three promotions
PORTLAND, ORE./NEW YORK — Sept. 26, 2012 — LANE PR, a national public relations agency specializing in integrated public relations, social media and investor relations, has promoted three individuals. Amber Roberts has been named vice president, Ted Lane has been appointed senior account executive and Rob Bitter has been promoted to account executive.
“Our New York office has experienced tremendous growth and we are thrilled to have Amber manage our East Coast PR efforts,” said Wendy Lane Stevens, president of LANE PR. “We are also delighted to recognize individuals who have made a great impact on the agency’s success and will continue to make significant contributions toward driving results that build revenue for our clients.”
As a newly appointed vice president, Roberts leads LANE PR’s New York City office and is charged with overseeing all day-to-day operations and ensuring the highest level of service for LANE’s East Coast clients. Roberts also focuses on developing and executing public relations strategies for consumer, financial services and technology companies, and has significant experience in investor relations and mergers and acquisitions.
Prior to joining LANE PR, Roberts was at Waggener Edstrom Worldwide and Robinson, Lerer & Montgomery (RLM). She graduated from Lehigh University in Bethlehem, Pa., with a Bachelor of Science in marketing. Roberts is a member of National Investor Relations Institute (NIRI) and serves on the New York City Board of Directors for the American Foundation for Suicide Prevention (AFSP).
In his new role, senior account executive Lane will contribute a combination of financial expertise and investor relations knowledge to the LANE PR team. He will assume a greater role in day-to-day account management and will continue to be involved in public relations campaigns for a variety of consumer, financial services and technology clients, including Thoma Bravo, D.A. Davidson, ZAGG, Craft Brewers Alliance and Redhook Brewery. Lane is currently working toward an investor relations certification from NYU/NIRI. With a Bachelor of Arts in economics and Italian from Connecticut College, Lane spent three years on Wall Street working in the financial services industry before joining the LANE PR team.
Bitter joined LANE PR in March 2011 and has applied his strong finance and sales background to his work at the agency. As an account executive, Bitter will develop a number of communication and media tools for clients and execute local, regional and national campaigns for financial, business-to-business and consumer accounts. Prior to joining LANE PR, Bitter worked as an institutional investment adviser at Phillips and Company Securities in Portland, Ore. Bitter attended Connecticut College in New London, Conn., and is FINRA Series 7, 65 and 63 certified.
About LANE PR
LANE PR is a national, independent firm specializing in business-driven communications strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated public relations, social media, crisis communications and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. The agency has won several awards during its 20 years, including the 2010 Bronze Bulldog Award for best new product launch, the 2009 PR Week Young PR Professional of the Year, the 2008 PRSA Bronze Anvil Award for outstanding public relations tactics and the 2008 Gold Bulldog Award for excellence in media relations. For more information about LANE PR, visit www.lanepr.com. Connect with LANE PR on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane-pr.
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