Posted by: jillw in: Lane News -
Public Relations Efforts Generate Spanish Wine Sales Despite Economic Downturn
Portland, Ore. – April 6, 2009 – LANE PR, the public relations agency for Wines from Spain, a promotional division of the Trade Commission of Spain, works to increase the awareness of Spanish wines in the United States. In 2008, nearly 1,300 press articles mentioned or featured Spanish wines, reaching more than 200 million Americans. As a result, both Spanish wine imports and value increased in the U.S. in 2008 as compared to 2007.
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