LANE PR Recaps Successful 2011

Posted by: Admin in: Lane News -

Agency Reports 7.2% Revenue Growth over 2010

New York/Portland, Ore. — Jan. 26, 2012 — LANE PR, an independently owned public relations, investor relations and social media agency, grew revenue by 7.2 percent in 2011 relative to 2010. In addition, LANE PR welcomed new staff and new clients and garnered three industry awards.

“Although the economy again presented challenges in 2011, it served to reinforce the importance of delivering exceptional results for our clients,” said Wendy Lane Stevens, founder and president of LANE PR. “Not only were we able to maintain a high level of service for our clients, but we also were able to build our national client roster and build our staff.”

LANE PR Experienced Growth in Investor Relations, Social Media and Public Relations
Increased demand for specialized services and expertise drove growth for LANE PR.  During the past year, LANE PR invested in developing services aimed to deliver growth opportunities in the years ahead, particularly in the areas of investor relations and social media. In addition, the agency focused on expanding its core practice areas, including food and beverage, consumer lifestyle, technology and financial services.

In the financial arena, LANE PR advised clients D.A. Davidson and Thoma Bravo on communications surrounding several acquisitions, and the agency ended the year counseling Infinova, a global provider of complete video surveillance solutions, on an acquisition involving multiple foreign exchanges and regulatory agencies.

LANE PR added Washington-based Tree Top, ABtoC (American Beef to Consumer) and sustainable quick-service chain Burgerville to its food and beverage portfolio.

Evergreen Wings & Waves Waterpark, Music & Arts, Northview Hotel Group and ZAGG Inc., joined LANE PR’s consumer lifestyle portfolio, while Intellibot Robotics rounded out the agency’s technology portfolio.

LANE PR Added, Promoted Staff
LANE PR added four staff members to its team. Brian Nakashima was hired as the agency’s chief financial officer, Brandi Cook as account director, Jeff Segvich as senior account executive and Rob Bitter as account coordinator.

The agency also promoted several members of its staff: Angie Galimanis to vice president, Amber Roberts to managing director, Alison Siebert and Katie Stringer to account directors, Tracy Anderson to senior account executive and Olga Walsh to account executive.

Amy Paterson, a 15-year veteran of LANE PR, was appointed to a newly created position, vice president of social media.

LANE PR Received Industry Recognition
LANE PR was recognized for its work with Roundarch, a digital consulting agency based in New York. LANE PR’s Roundarch team received the Bronze Bulldog Award for Best New Product Launch for their efforts surrounding the new technology at the New York Jets Meadowlands Stadium.

The agency also received a PRSA Spotlight Award in crisis communications. LANE PR garnered the award for its role in revealing the truth, reversing misconceptions and restoring the reputation of Adventist Medical Center following a tragic death on its campus.

LANE PR was also recognized as the Small Agency of the Year at the 2011 Bulldog Stars of PR awards.

LANE PR is a national, independent firm specializing in business-driven communications strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated public relations, social media, crisis communications and investor relations services for clients in a host of industries, including consumer, food and beverage, technology, and financial services. The agency has won several awards during its 20 years, including the 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for best new product launch. For more information about LANE PR, visit www.lanepr.com or follow @lanepr.

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