Posted by: jillw in: Lane News -
Developing Trends: Goat and Greens, Anyone?
Hello Comforting “Homegrown” and “Homemade”; Good-bye Fussy “Foodies” and “Locavores”
NEW YORK — Oct. 24, 2011 — LANE PR, an independently owned, national public relations agency, announced the results of its third annual survey of food and beverage professionals from coast to coast. According to the LANE PR U.S. Food and Beverage Trends Report: 2012 Outlook, the top trends to watch for in the coming year include a relatively exotic choice of meat for American palates: goat; as well as efficient, nutrient-packed vegetables: greens.
The survey, which elicited responses from nearly 70 influential journalists, restaurateurs and epicureans this summer, consisted of 10 open-ended questions developed to get a sense of changes afoot in America’s food landscape. In addition to finding out the latest trends in proteins and vegetables, the survey also asked for insights on the next big trend in spices, artisanal ingredients, wine, beer, cocktails and buzzwords.
“We found that survey participants highlighted foods that are popular in most other parts of the world for their efficient production and delivery of nutrition, such as goat, legumes and greens, all of which lend themselves to healthier diets and lifestyles,” said Kristen Siefkin, head of the food and beverage group at LANE PR. “However, we want to assure the public that pork has not lost favor; it was the second most popular protein mentioned, and we anticipate it will continue to be featured at mealtimes, at home and in restaurants across the country.”
Highlights of the Survey
A number of other trends appear to be underway in the nation’s food and beverage arena, including:
• A variety of peppers as a way to spice up dishes, from an old standby like black pepper to more complex smoked paprika or Spanish pimento
• Simple meals can be made special with the addition of an artisanal product, with unique cheeses, honey and vinegars among the products to watch for
• A revival among Bordeaux varietals, including Carménère, Merlot and Sauvignon blanc, to name a few
• Experimenting in brewing will continue, particularly in creating flavored beers
• Fresh herbs and vegetables will be found behind the bar as ingredients for cocktails
• Fussy buzzwords like foodie, locavore and molecular gastronomy are on their way out
• Comforting buzzwords like homegrown, homemade and local are on their way in
For a complete summary of the LANE PR U.S. Food and Beverage Trends Report: 2012 Outlook, please visit http://www.lanepr.com/expertise/food-beverage.
About LANE PR
LANE PR is a national, independent firm specializing in business-driven marketing strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated public relations, social media and investor relations for a host of industries, including consumer, food and beverage, technology and financial services. The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for Best New Product Launch. For more information about LANE PR, visit www.lanepr.com.
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