LANE PR Rounds Out 2010 With Seven New Hires

Posted by: Admin in: Lane News -

National Agency Adds Staff to New York City and Portland, Ore. Offices

NEW YORK/PORTLAND, Ore. (Dec. 30, 2010) – LANE PR, an independently owned, national public relations agency, has hired seven staff members, including an account supervisor, two senior account executives, two account executives and two account coordinators. Kami Toufar, Caitlin Gadoua, Kirsten Nieman, Megan McMorris, Olga Walsh and Whitney Plaeger have joined the Portland office; Alison Seibert operates out of the New York office.

“Our diverse national client base requires us to recruit individuals who can provide exceptional client service across a variety of platforms,” said Wendy Lane Stevens, president and founder of LANE PR. “Each of our new hires brings industry experience that adds to the overall strength of our team and allows us to provide the highest level of client service.”

New Hires
Kami Toufar, Account Supervisor
Toufar joined LANE PR in July and brings12 years of public relations experience spanning consumer, technology, business-to-business and corporate communications to her position as account supervisor.  Toufar manages the development and execution of strategic public relations campaigns for various clients including Adaptu.com, Banner Retail, McKinley Irvin, Miller Nash LLP, and Musician’s Friend.

Prior to joining LANE, Toufar was a public relations account director at Waggener Edstrom Worldwide where she developed, implemented and managed public relations for divisions of the Microsoft account for eight years including corporate communications, the worldwide partner organization, and the service and support organization. Prior to joining Waggener Edstrom, Toufar was a public relations senior account executive at Buckmaster-Wilson & Associates and Robley Marketing.

Caitlin Gadoua, Senior Account Executive
Gadoua joined LANE PR in October as a senior account executive. In this role, Gadoua plans, manages and implements communication programs for a variety of clients including Umpqua Bank, Redhook Brewing, Consumer Cellular and Davidson Companies.

Prior to joining LANE PR, Gadoua spent three years at Hill & Knowlton in Los Angeles, serving corporate and consumer teams and clients such as Ford Motor Company, HP, Dart Container, UCLA Health System, Music Center of Los Angeles County, Tourism New Zealand and MGM Mirage.

Alison Seibert, Senior Account Executive
Seibert joined LANE PR in November as a senior account executive at LANE’s New York City office. She implements strategic public relations and marketing communications campaigns for a variety of clients in the food and beverage, technology, healthcare, and education sectors.

Prior to joining LANE, Seibert earned a dual-MBA in International Business from Temple University and France’s École Nationale des Ponts et Chaussées.  The internationally-focused program allowed Seibert to take classes in Philadelphia, Paris, China, and Tokyo. Before graduate school, Seibert spent three years at New York-based agency, Cornerstone Communications, working on international food and wine accounts.

Kirsten Nieman, Account Executive
Nieman joined LANE PR in May as an account executive on a variety of accounts in the consumer and lifestyle industries including Consumer Cellular, the Heathman Hotel, Hood River Distillers, and Sexy Hair. On these accounts, she assists with implementing public relations and communications campaigns, including media relations, strategic social media outreach and event coordination.

Prior to joining LANE PR, Nieman worked at Outside Media and Media Cabin, developing communications and branding campaigns for Salomon Sports, Suunto North America, Wilson Sporting Goods and other national companies. She graduated with Cum Laude honors from the University of Oregon’s School of Journalism and Communications with a Bachelor of Science in electronic media and with a minor in communication studies. Nieman is a member of Tau Kappa Alpha Journalism Honor Society.

Megan McMorris, Account Executive
McMorris joined LANE PR in December as an account executive, and works on a variety of accounts including Moonstruck Chocolate, Pacific Seafood, and Consumer Cellular, among others.

McMorris brings more than 20 years of media experience to LANE PR. She began her career in New York City, where she worked as an editor at magazines such as Fitness and Working Mother before moving to Portland in 2000. Since then, she has steadily expanded upon her depth of national consumer magazine experience, writing for publications such as Glamour, Real Simple, Woman’s Day, Prevention, Shape, Every Day With Rachael Ray, Cooking Light, Runner’s World, and Parents, among others. She is also the author/editor of five books, for which she created publicity plans, resulting in nationwide print, on-line and broadcast coverage.

Olga Walsh, Account Coordinator
Walsh joined LANE PR in September as an account coordinator on a variety of accounts in the food, beverage and consumer/lifestyle industries including Dutch Bros. Coffee, Wines from Spain, Bagrationi 1882 and The James Beard Foundation. Walsh monitors media coverage, works to develop an online presence via social media tools and supports her teams’ media relations efforts.

Prior to joining LANE, Walsh was an intern at Edelman Public Relations and worked with clients including Starbucks, Tazo and Microsoft. Walsh also gained experience in the art industry working in the public relations department at the Jordan Schnitzer Museum of Art in Eugene, Ore.

Whitney Pleager, Account Coordinator
Plaeger joined LANE PR as an account coordinator in September. Pleager works with the agency’s business-to-business and business-to-consumer clients, monitoring media coverage, developing an online presence via social media, and supporting her teams’ media relations efforts.

Prior to joining LANE, Pleager worked in-house as a public relations assistant at Europe Express, where she coordinated news placements, wrote press materials, and developed key marketing pieces for clients such as TUI Travel PLC, Air France Holidays, and Virgin Vacations.

LANE PR is an independent firm specializing in public relations-driven marketing strategies with offices in New York and Portland, Ore.  Founded in 1990 by Wendy Lane, LANE PR provides integrated marketing communications and public relations for a host of industries, including technology, business-to-business, financial services, healthcare, food and beverage and consumer clients.  The agency has won several awards during its 20 years, including the 2008 PRSA Bronze Anvil Award for outstanding public relations tactics and the 2008 Gold Bulldog Award for Excellence in Media Relations. For more information about LANE PR, visit www.lanepr.com.

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