LANE PR Signs 10 New Accounts

Posted by: Admin in: Lane News -

New York/Portland, Ore. — June 29, 2011 — LANE PR, an independently owned, national public relations agency, expanded its client roster in the first half of 2011 by signing 10 new accounts. The new LANE PR clients fall into the food and beverage, consumer, and financial sectors and represent several of the agency’s core practice areas.

The agency’s new clients are Burgerville, Cannon Beach Chamber, D.A. Davidson & Co./Davidson Companies,  Demitri’s Bloody Mary Seasonings, Evergreen Wings & Waves Waterpark, Music & Arts, Northview Hotel Group, Nyxio Technologies, Tree Top and ZAGG Inc.

“We are very pleased to add these dynamic companies to our client roster,” said Wendy Lane Stevens, founder and president of LANE PR. “Collectively they represent a diverse mix of brands—some established and iconic, while others are just launching. Individually each of these new clients signifies an exciting opportunity for our agency to partner with businesses in various stages of development and help them strategically achieve their business growth goals. It is interesting and engaging work and we are excited to begin,” continued Stevens.

About LANE PR’s new clients:


Cannon Beach Chamber: Cannon Beach is located on the scenic northern coast of Oregon, 80 miles west of Portland. Surrounded by the rugged natural beauty of forests, ocean beaches, and rivers, Cannon Beach is only four miles in length and boasts a year-round population of approximately 1,600. With more than 750,000 visitors annually, Cannon Beach is one of the Oregon Coast’s most popular and relaxing destinations.

Evergreen Wings & Waves Waterpark: Evergreen Wings & Waves mission is to inspire and educate, promote and preserve aviation and space history, and honor the patriotic service of our veterans. The educational waterpark includes 10 waterslides, a wave pool and a children’s museum dedicated to teaching visitors about the power of water. The facility features more than 70,000-square-feet of educational fun, highlighted by a massive Evergreen International Aviation Boeing 747 aircraft that rests on the top of the building. Throughout the structure, waterpark visitors learn about the power of water and its effects on society through dozens of interactive exhibits and learning tools.

Music & Arts: Music & Arts has served students, teachers, and families through retail stores and school representatives since 1952. Based in Frederick, Md., the company specializes in instrument rentals, music lessons and band and orchestra instrument sales. Music & Arts was acquired by Guitar Center Inc. in April 2005 to expand its offerings to the beginning and student musician.  Music & Arts now has more than 100 retail locations in 20 states.

Northview Hotel Group: Based in Westport, Conn., and San Francisco, Northview Hotel Group is owned by Mark Mance and Simon Hallgarten and makes opportunistic hotel investments in the U.S. and overseas, as well as provides hotel management, asset management and construction management services for owners of hotels and resorts. The group recently acquired three resorts in Oregon, including Brasada Ranch just outside Bend in Powell Butte, Eagle Crest Resort in Redmond, and Running Y in Klamath Falls.

ZAGG: ZAGG is a market leader in providing innovative consumer products like films, skins, audio and power solutions that protect, personalize, and enhance the mobile experience. ZAGG’s products are distributed worldwide with popular, award-winning brands such as the invisibleSHIELD®, ZAGGskins™, ZAGGsparq™, ZAGGbuds™, ZAGG LEATHERskins™, and ZAGGmate™. The patent-pending invisibleSHIELD, ZAGG’s flagship product, is the original thin film full-body protector, and is available in more than 5,000 precision pre-cut designs with a lifetime replacement warranty. ZAGG products are available online at ZAGG.com and in most major retailers. For more product or investor information please visit the company’s website at www.ZAGG.com.


D.A. Davidson & Co./Davidson Companies: Founded in 1935, D.A. Davidson & Co. is the largest full-service investment firm based in the greater Northwest. D.A. Davidson & Co. is part of Davidson Companies, an employee-owned financial services holding company based in Great Falls, Mont., which has 1,100 employees working in 17 states.  Also part of Davidson Companies are Davidson Trust Co., a wealth management and trust firm; Davidson Investment Advisors, a professional asset management firm; Davidson Fixed Income Management, a registered investment adviser providing fixed income advisory services; and Davidson Travel, a full-service travel agency.

Food & Beverage

Burgerville: Burgerville is a quick service restaurant company with 39 locations throughout Oregon and Southwest Washington, serving guests fresh, great tasting food from a mission to “serve with love.” Burgerville’s values extend beyond locally grown berries, all-natural beef, Walla Walla onions and cage-free eggs. At Burgerville, the commitment to fresh, local and sustainable values is about helping people and communities thrive. The innovative company, established in 1961, is redefining industry norms by providing affordable health care for hourly employees and their dependents, purchasing wind power equal to their total energy use, converting used trans-fat free cooking oil to biodiesel and implementing comprehensive resource stewardship and recycling.

Demitri’s Bloody Mary Seasonings: Demitri’s Bloody Mary Seasoning was created by former bartender Demitri Pallis in Seattle in 1988. Developed to provide bartenders with high-quality drink mixes that are delicious, fast and consistent, the Demitri’s line includes four Bloody Mary seasoning mixes including the Classic Recipe, Chilies and Peppers, Extra Horseradish and Chipotle-Habañero. Demitri’s also makes Rim Shot Rim Salt to add extra flavor to the perfect Bloody Mary. Demitri’s® All Natural Bloody Mary Seasoning sells in hotels, bars, restaurants, nightclubs and grocery stores in all 50 states.

Tree Top: Since 1960, Tree Top has provided premium, quality juices, fruit based products and ingredients to consumers and most of the world’s leading food manufacturers.  The grower-owned co-operative operates seven processing facilities in the heart of Washington’s apple country, Oregon and California. With more than 1,000 growers, the co-op produces and markets the widest array of fruit-based products and solutions. Tree Top’s passion and attention to quality and craftsmanship make it the first choice for consumers.



Nyxio Technologies is leading provider of quality cutting edge consumer electronics available in the marketplace today. Nyxio Technologies’ flagship product – the VioSphere – is the only integrated flat screen TV and full PC available in the market today. Nyxio Technologies offers a wide range of products including the VioSphere, an all in one PC (The Realm) and LCD and LED TVs to name a few. The company’s corporate headquarters are in the Pacific Northwest, conveniently located in Portland, Ore. Nyxio Technologies has been in business since 2007 working across several vertical markets with distributors in multiple industries for the companys’ technology and innovative product lines.

LANE PR is a national, independent firm specializing in public relations-driven marketing strategies with offices in New York and Portland, Ore.  Founded in 1990, LANE PR provides integrated marketing communications and public relations for a host of industries, including consumer, food and beverage, technology and financial services.  The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for Best New Product Launch. For more information about LANE PR, visit www.lanepr.com.

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