Posted by: Admin in: Lane News -

New York/Portland, Ore. — Oct. 21, 2010 — LANE PR, an independently owned, national public relations agency, expanded its client roster with four new accounts in the consumer and business-to-business sectors.

New clients are EFI Recycling, Musician’s Friend, Nerds On Call, and Porter and Chester Institute.

“We are pleased to represent a broad range of clients and provide the strategic direction needed to maintain and build strong brands in a very difficult economic environment,” said Wendy Lane, founder and president of LANE PR. “Businesses have a tendency to draw down their marketing and public relations dollars in a downturn, but this is an optimal time for organizations to invest in order to pull ahead and capture much-needed market share.”

The acquisition of four new accounts keeps LANE PR on track to experience a strong year in one of the most challenging markets for business. The agency is projecting 30 percent growth above its best year for 2010.

About LANE PR’s new clients:

EFI Recycling: EFI Recycling is a family-owned and operated recycling and shredding company based in Portland, Ore. EFI Recycling offers commercial waste management and recycling services as well as brokerage services. EFI Recycling also provides secure on-site and off-site document and paper shredding services.

Musician’s Friend: Musician’s Friend is a top 50 Internet retailer and the world’s largest direct marketer of musical instruments. Customers can find guitars, basses, amplifiers, keyboards, recording equipment, drums, percussion, woodwind, brasswind, and orchestral stringed instruments, as well as related accessories among more than 70,000 items. A wholly owned subsidiary of Guitar Center, the world’s leading retailer of musical equipment, Musician’s Friend Inc., was founded in 1983 and is headquartered in Medford, Ore.

Nerds On Call: Established in a spare room in Redding, Calif., in March 2004, Nerds On Call offers on-site computer and electronic repair services to businesses and consumers. Nerds On Call provides trouble-shooting for PCs and Macs, home and office networks, printers, iPods® and MP3 players, handheld devices and cell phones, home theaters and game systems, and virtually every other form of digital entertainment. In 2009 and 2010, the company was named to Inc. magazine’s list of 5,000 fastest growing private companies. With 13 locations across California, Oregon and Washington, Nerds On Call serves more than 40,000 satisfied customers.

Porter and Chester Institute: Porter and Chester Institute (PCI) has been providing career training in New England since 1946 and offers 10 programs at nine campuses throughout Connecticut and Massachusetts. Nationally accredited, the Stratford and Enfield campuses of PCI were recognized in 2009 with the School of Excellence Award from the Accrediting Commission of Career Schools and Colleges while the Chicopee campus was recognized with the 2010 School of Distinction award.

LANE PR is an independent firm specializing in public relations-driven marketing strategies with offices in New York and Portland, Ore.  Founded in 1990, LANE PR provides integrated marketing communications and public relations for a host of industries, including technology, business, consumer and non-profit.  The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, 2008 PRSA Bronze Anvil Award for outstanding public relations tactics and the 2008 Gold Bulldog Award for excellence in media relations. For more information about LANE PR, visit www.lanepr.com.

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