LANE PR Strengthens Investor Relations Focus

Posted by: Admin in: Lane News -

NEW YORK (Aug. 2, 2010) –  LANE PR, an independent firm specializing in public relations-driven marketing strategies, has strengthened its focus on investor relations (IR) service offerings as part of the firm’s integrated communications approach to help clients achieve success.

“As LANE PR celebrates 20 years of public relations excellence this year, we are planning for both the agency’s and our clients’ success in the years ahead,” said Wendy Lane, president of LANE PR. “We recognize that a critical component of our clients’ business success is their relationship and communication with investors, particularly as capital markets remain tightened.”

LANE PR has provided clients with investor relations services for more than seven years ranging from annual reports, road show preparation, quarterly earnings releases to shareholder letters.  The agency has strengthened its focus on IR with membership in the National Investor Relations Institute (NIRI), the largest professional investor relations association in the world, joining chapters in Seattle and New York. Additionally, LANE PR employees are participating in continuing education through University of California Irvine’s online investor relations curriculum.

“Today’s volatile markets present a challenging environment for organizations to achieve sustained growth. With LANE PR’s experience with strategic communication programs and  working directly with financial media, we can help clients attract and retain investors and enhance company value in the marketplace,” said Amber Roberts, a director at LANE PR and head of the agency’s New York office.

Investor Relations
For nearly a decade, LANE PR has provided IR services to numerous clients as part of its integrated communications campaigns. The agency’s IR and financial PR business has grown to approximately one-third of annual billings and has landed LANE PR among the top 20 PR firms nationwide in this specialty:  for 2009, O’Dwyer’s ranked the agency 17th in financial PR and IR.

As a member of NIRI’s New York and Seattle chapters, LANE PR keeps current with changing rules and regulations affecting IR and folds pertinent developments into its comprehensive strategies. In addition to representing companies in the financial services  industry – such as Umpqua Bank, Thoma Bravo and Paulson Investment Company Inc. – LANE PR has provided IR services to consumer and business-to-business organizations.

LANE PR is an independent firm specializing in public relations-driven marketing strategies with offices in New York and Portland, Ore.  Founded in 1990 by Wendy Lane, LANE PR provides integrated marketing strategies and public relations for a diverse industry group, including technology, business-to-business, financial services, healthcare and consumer.  The agency has won several awards during its 20 years, including the 2008 PRSA Bronze Anvil Award for outstanding public relations tactics and the 2008 Gold Bulldog Award for excellence in media relations. For more information about LANE PR, visit www.lanepr.com.

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