Posted by: jillw in: Lane News -
LANE PR, an independently owned, national public relations agency, has won a 2008 Gold Bulldog Award for Excellence in Media Relations through its work with Umpqua Bank’s “Lemonaire” program.
Taking the top prize in Bulldog’s Investment, Banking and Financial Services category, LANE PR promoted Lemonaire to small business banking customers using the smallest, most entrepreneurial business of all: the lemonade stand. LANE PR worked with Umpqua Bank to develop a tactical approach for reaching local, regional and national audiences. Utilizing creative media mailers, press releases and an ongoing pitch effort, LANE PR secured placement in the New York Times, Associated Press, Brandweek, US Banker, Seattle Times, Portland Business Journal and more.
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