Posted by: jillw in: Lane News -
LANE PR, an independently owned, national public relations agency, has won a PRSA 2008 Bronze Anvil Award for outstanding public relations tactics. The agency’s work promoting Umpqua Bank’s “Lemonaire” campaign took top honors in the financial services category for media relations in consumer services. LANE PR targeted small business banking customers using the smallest, most entrepreneurial business of all: the lemonade stand.
Dubbed “Lemonaire”, the Umpqua Bank campaign involved creating more than 2,100 lemonade stand kits, complete with how-to business booklets, branded cups and napkins, signage and $10 in start-up capital. LANE PR worked with Umpqua Bank to develop a tactical approach for reaching local, regional and national audiences, including creative media mailers, press releases and an ongoing pitch effort. As a result, LANE PR secured coverage in the New York Times, Associated Press, Brandweek, US Banker, Seattle Times and Portland Business Journal and inspired commentary on blogs as far away as Rome, Italy.
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