Posted by: jillw in: Lane News -
Agency’s recent recognitions highlight excellence in traditional and digital media relations
PORTLAND, ORE./NEW YORK — May 17, 2012 — LANE PR, an independently owned, national public relations agency, has won a Silver Sabre Award for Best Media Placement (Digital) for its placement of Moonstruck Chocolate’s single-origin chocolate bar in Urbandaddy.com. The well-targeted digital placement drove an 868 percent increase in Moonstruck’s website traffic, thousands of dollars in online sales, and hundreds of e-mail sign-ups in just one day.
LANE PR’s media relations outreach strategy also resulted in Moonstruck Chocolates receiving Dr. Oz’s seal of approval as well as accolades from Good Morning America, The New York Times, Tasting Table, Daily Candy and Food Network Magazine.
The Sabre Awards is one of the world’s largest and most prestigious PR competitions, awarding campaigns that best demonstrate the highest level of strategic planning, creativity and business results. There were more than 1,800 entries overall, of which only about 20 percent were finalists.
“When launching a new product, it’s imperative to have a clear strategy and target the right audience,” said Angie Galimanis, vice president of LANE PR. “LANE PR’s focus, tenacity and strong media relations expertise helped us place the single-origin bar in numerous top-tier media outlets, resulting in strong sales for Moonstruck Chocolates.”
Additionally, LANE PR has been ranked 75th among 580 independent PR firms in the U.S. by O’Dwyer’s for 2011. O’Dwyer’s provides inside news on public relations and marketing communications to industry professionals. Rankings are based on net fees for 2011 of top independent PR firms worldwide with major U.S. operations.
About LANE PR
LANE PR is a national, independent firm specializing in business-driven communications strategies with offices in New York and Portland, Ore. Founded in 1990, LANE PR provides integrated public relations, social media, crisis communications and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. The agency has won several awards during its 20 years, including the 2009 PR Week Young PR Professional of the Year, the 2008 PRSA Bronze Anvil Award for outstanding public relations tactics, the 2008 Gold Bulldog Award for excellence in media relations and the 2010 Bronze Bulldog Award for best new product launch. For more information about LANE PR, visit www.lanepr.com. Connect with LANE PR on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane-pr.
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