Posted by: Katie Schoen in: Lane News -
Shannon Brewer Riggs of LANE PR spoke at the 2009 National Conference on Tobacco or Health, an annual convention dedicated to helping improve and sustain the effectiveness and reach of tobacco control programs and activities in the U.S. Joined by the American Lung Association of Oregon (ALAO), Riggs discussed effective uses of social media for non-profit campaigns.
“I’m excited to have been a part of this year’s National Conference on Tobacco or Health and to have the opportunity to help organizations from throughout the country identify effective ways to use traditional and nontraditional media relations to reduce tobacco initiation – particularly among youth,” said Riggs.
In June 2008, LANE PR selected ALAO as its nonprofit partner and supports the organization with complimentary company time and resources. Since the partnership began, LANE PR has generated awareness and support for ALAO, its programs and research through media and community relations. LANE PR’s work includes:
• Collaborating with ALAO to encourage Craigslist and other national apartment guide listing services to add a smoke-free search option to property listings;
• Generating attention for clean air programs, such as the nonprofit’s clean diesel campaign;
• Driving participation for ALAO’s annual fundraising events, including Reach the Summit, Reach the Beach and Reach the Bridge.
The National Conference on Tobacco or Health brings together thousands of tobacco control professionals, researchers and professionals of other industries to discuss research findings, the latest evidence on what works in tobacco control and how to apply it, as well as practical ways to improve tobacco control programs and activities.
This past March, Riggs was named PR Week’s 2009 Young PR Professional of the Year. Her public health communication experience extends beyond her work with ALAO at LANE PR and back more than 10 years. She has been a member of the board of directors for The National Center for Tobacco Free Kids, the planning board for The National Conference on Tobacco or Health and was an original member and spokesperson for the American Legacy Foundation’s “truth” movement. Riggs currently sits on ALAO’s board of directors and was a featured presenter at the national American Lung Association’s annual strategic conference last spring.
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