14
Mar

LANE Strengthens New York Presence With Hires, Promotions

Posted by: jillw in: Lane News - Consumer -

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LANE, a national public relations agency, has hired three executives and promoted two to strengthen the agency’s team in New York. LANE added Malisa Meresman and Yan He and promoted Betsy Stavis and Vanessa Jovel. LANE also hired Shannon Woods in its Portland office.

“LANE’s presence in New York has become increasingly strategic,” said Wendy Lane Stevens, president of LANE. “These additions and promotions in that office will allow us to provide the client service level that has become a trademark of our success.”

Meresman has been hired as an account director in LANE’s New York office.  She has more than a decade of experience leading integrated campaigns for a variety of clients spanning the hospitality, lifestyle, consumer and culinary sectors. Prior to joining LANE, Meresman was a vice president at DKC Public Relations, where her clients included Delta Air Lines, Esquire Network, Great Performances and The Plaza Hotel.

He has been hired as a senior account executive also in LANE’s New York location and is responsible for developing news releases, content and national and regional media activities as well as implementing communication plans for LANE’s financial services clients. Prior to joining LANE, she worked for a global public relations firm and specialized in executing campaigns for an array financial services institutions.

Stavis has been promoted to senior account executive in LANE’s New York office. She implements strategic public relations and marketing campaigns for a variety of clients in the lifestyle, food and beverage sectors, including Steaz Healthy Beverage Company and Sokol Blosser Winery.

Jovel has been appointed an account coordinator for a variety of accounts in the financial services, food, beverage, and consumer industries in the agency’s New York office. Jovel implements strategic public relations and digital campaigns for her client portfolio.

Woods works as an account coordinator in the Portland office, helping to execute digital strategy, manage media relations, and develop content. Her client portfolio includes the Cowlitz Casino Project, First National Bank of Santa Fe, Portland Roasting Coffee, and Washington Trust Bank. Prior to LANE, Woods worked as a senior editor at Marketwire Inc. in Los Angeles.

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