L’Oréal Paris Honors Portlander Amy Paterson of My Little Waiting Room in the Seventh Annual Women of Worth Awards

Posted by: KirstenNieman in: Lane News -

Vote for Amy as the National Honoree:  November 5 – 21 on womenofworth.com

Portland, OR (November 5, 2012) – My Little Waiting Room Co-founder Amy Paterson has been honored as one of 10 national Women of Worth by L’Oréal Paris, which comes with a $10,000 award. My Little Waiting Room promotes the health and well-being of families by bringing drop-in child care to the hospital, allowing children to thrive as families heal. It is operated by Volunteers of America Oregon at Providence St. Vincent Medical Center, and soon to open a second location at Providence Portland Medical Center.

“The L’Oréal Paris family is incredibly proud to celebrate this year’s inspiring group of honorees,” said L’Oréal Paris President, Karen Fondu. “These amazing women represent our brand heritage and philosophy, “Because You’re Worth It,” by inspiring us all with their dedication and commitment to making a beautiful difference.”

In addition to the $10,000 award for her dedication to philanthropy and passion for making a difference in her community, Amy will be recognized at an awards ceremony and dinner hosted by L’Oréal Paris and Hearst Magazines on December 6 in New York City. At the event, one National Honoree, chosen via a public online vote, will be announced, and she will receive an additional $25,000 for her charity. Public online voting for the Women of Worth National Honoree is open from now through November 21 on womenofworth.com. Visitors to the site can vote once per day for their favorite Woman of Worth, and the honoree with the most votes will be named National Honoree.

When Amy Paterson was 34 years old, she was diagnosed with an aggressive form of breast cancer. Though she had support from her husband, family and friends, it was difficult to arrange child care for her two-year-old son during the 144 medical appointments she had that year alone. Amy realized she wasn’t alone in her challenge. Every day, parents visit hospitals for cancer treatments, diagnostic tests, emergency visits, routine exams or to sit by the side of a loved one. If they can’t find or afford someone to watch their children, they must bring the child along to the medical appointments. This can be distracting for patients, an interruption for doctors and nurses and scary or confusing for a child. A lack of child care may cause a parent to forgo treatment, skip preventive care or miss getting the care altogether. Amy thought – if shopping centers and gyms could offer child care services, why not a hospital? Through this revelation, Amy and friend  Melissa Moore co-founded My Little Waiting Room, one of the first centers of its kind in the hospital setting.

Having just celebrated its second birthday, My Little Waiting Room, operated by Volunteers of America Oregon, has provided more than 12,000 child visits at St. Vincent Providence Medical Center, and recently expanded to 40 hours per week to meet demand. A second My Little Waiting Room will open at Providence Portland Medical Center early next year. Though it’s easy for people to get behind a good idea, it takes a lot of effort to create a service like My Little Waiting Room, so Amy and her team are working on creating a “how-to” manual for other communities to replicate their success.

Being a full-time parent and working a part-time job in addition to her role with My Little Waiting Room is often a challenging balancing act, but when Amy hears grateful parents saying that this service has changed their lives, she knows it’s all worth it. “I am so honored to be chosen as a L’Oréal Paris Woman of Worth,” said Amy Paterson, L’Oréal Paris Woman of Worth honoree and co-founder of My Little Waiting Room. “This generous award will allow My Little Waiting Room to help many more families thrive and heal in our community and beyond. It is truly a privilege to be among the company of these ten amazing women.”

Setting the bar for extraordinary philanthropic efforts, this year’s honorees support a wealth of important causes, from healthcare to education and everything in between.
Amy Paterson – Portland, OR; Co-founder of My Little Waiting Room, an organization that promotes the health and well-being of families by bringing drop-in child care to the hospital so that children can thrive as families heal.
Catherine Meek – Los Angeles, CA; Executive Director of School on Wheels, an organization that enhances the educational opportunities for homeless children by pairing homeless students one-on-one with volunteer tutors.
Dr. Ida Johnson – Davenport, IA; Founder of United Neighbors, Inc., an organization that helps others help themselves while building self-worth, and includes youth, education, housing, financial literacy and multicultural healthcare programs.
Kate Bialo – Larchmont, NY; Founder and Executive Director of Furniture Sharehouse, an organization that empowers underprivileged families by providing basic furniture to turn their house into a home.
Lorraine Kerwood – Eugene, OR; Founder of NextStep, an organization that focuses on people, the planet and education by providing community members with disabilities the tools they need to succeed academically and in the workplace.
Olivia Stinson – Charlotte, NC; Founder of Pen Pals Book Club and Support Group, an organization that strives to promote literacy and provide cultural and social activities for the children of incarcerated parents.
Risa Vetri Ferman – Abington, PA; Co-founder of Mission Kids Child Advocacy Center, a non-profit that gives child abuse victims a voice and helps them heal.
Sandy Puc’ – Littleton, CO; Co-founder of Now I Lay Me Down To Sleep, an organization that provides the gift of remembrance photography for parents suffering the loss of a baby.
Sarah Cronk – Bettendorf, IA; Founder of The Sparkle Effect, a student-run program that empowers teens nationwide to include students with disabilities in school-based cheerleading and dance programs.
Sue Runsvold – San Jose, CA; Founder of TurningWheels for Kids, an organization that provides a brand new bike to every low-income, at-risk child who needs or wants one.

The Women of Worth initiative, now in its seventh year, is inspired by L’Oréal Paris’ iconic brand philosophy, “Because You’re Worth It.” Since its inception, the program has recognized 70 women for their outstanding devotion to their causes, with honorees embodying the spirit of the L’Oréal Paris brand through their commitment to their communities, their selflessness and their drive to make a difference in the world. For more information about the Women of Worth program, honoree bios and to vote for the 2012 Women of Worth National Honoree, please visitwomenofworth.com.

The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, hair care, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Féria and Healthy Look hair color; Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCrème, EverStyle, VIVE Pro, Studio Line and L’Oréal Kids hair care; Youth Code, Revitalift, Age Perfect, Go 360 Clean, Sublime Bronze, Sublime Sun and Men’s Expert skincare; and the Colour Riche, True Match, Infallible, and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L’Oréal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive “Can I Help You” diagnostic tool.

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