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The New Meadowlands Stadium, home of the New York Giants and Jets, is one of the most expensive stadiums ever built. At a cost of $1.6 billion in private funds, it’s state of the art–and that means more than comfy seats and realistic looking pretzel cheese. Gearing up for its inaugural NFL season later this month, the stadium will feature a first-of-its-kind “Command Center,” which will help executives and merchandisers track customers in real-time. It’s also a stats junkie’s dream.
Built by digital design firm Roundarch, the new system enables managers to keep by-the-second tabs on operations through a touchscreen dashboard. In what looks more like video game RollerCoaster Tycoon than an analytics tool, the Command Center monitors ticket sales, concession and merchandising information, and parking, all in real-time.
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