14
Mar

Redhook Unveils New Look For 30th Birthday – Beernews.org – March 14, 2011

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(Woodinville, WA) – This month, Redhook Brewery, one of the nation’s founding domestic craft brewers, is celebrating its 30th birthday by unveiling a new look, including bottles, labels, bottle caps and packaging.

The new look is all part of Redhook’s effort to get back to its roots. “There seems to be a movement within the craft beer community where a lot of breweries are trying to ‘out craft’ each other,” said Robert Rentsch, brand manager of Redhook Brewery. “Redhook isn’t about that. Of course we’re brewing great beer, but we’re just as interested in having a great time. We think our new look reflects our personality well.”

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