05
Mar

Rejecting the corporate grind: Dutch Bros – Oregon Business, March 2009

Posted by: jillw in:

It’s hard to miss the blue and white windmill embossed on dozens of Dutch Bros. drive-through coffee stands planted around the state. The quirky logo is going to be even more common as the company plans to expand in the middle of one of the worst economic downturns in U.S. history.

What makes the Grants Pass company seemingly recession proof?  Convenience and value, according to co-founder Travis Boersma. Dutch Bros. puts more espresso shots in its steamed drinks and charges less than Starbucks. And raising prices is the last thing Boersma plans to do.

“Customers want value; they want more bang for their buck,” he says. “Especially when times are tough.”

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