OFFICES

LANE PR New York opened in 2003. Located on Fifth Avenue in Midtown Manhattan, we provide our clients with direct access to the media while keeping a pulse on the nation’s consumer and financial trends.

A reflection of the city’s entrepreneurial spirit, LANE PR New York delivers innovative solutions to complex business challenges ranging from shaping public perceptions and building brands to protecting reputations and managing crises.

With expertise in financial services, technology, consumer and food and beverage, LANE PR New York provides integrated marketing, social media and public relations services for clients including Wines from Spain, Thoma Bravo, LLC and Roundarch.

CONTACT
Amber Roberts, Managing Director, NYC Office

500 Fifth Avenue
Suite 3150
New York, NY 10110
(212) 302.5365

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Amber Roberts
Managing Director, New York Office

Amber Roberts has nine years of public relations experience in a wide range of industries.  Amber leads LANE’s New York City office and focuses on developing and executing public relations strategies for financial services and technology companies.

Prior to joining LANE, she was at Waggener Edstrom Worldwide, Microsoft’s public relations agency of record. In this role she led business, trade and consumer public relations campaigns and cultivated relationships with editors, reporters and technology reviewers at national media outlets. 

Previous to her employment at Waggener Edstrom Worldwide, Amber spent four years at Robinson, Lerer & Montgomery (RLM), a strategic communications firm based in New York City. During her tenure at RLM, she developed and implemented strategic and crisis communications plans for companies involved in litigation, bankruptcy and executive transitions. 

Amber graduated from Lehigh University in Bethlehem, Pennsylvania with a B.S. in Marketing. She is a member of the Financial Women’s Association (FWA), National Investor Relations Institute (NIRI) and Public Relations Society of America (PRSA).  Amber is also a board member of the New York City chapter of the American Foundation for Suicide Prevention (AFSP).

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