OFFICES

LANE PR New York opened in 2003. Located on Madison Avenue in Midtown Manhattan, we provide our clients with direct access to the media while keeping a pulse on the nation’s consumer and financial trends.

A reflection of the city’s entrepreneurial spirit, LANE PR New York delivers innovative solutions to complex business challenges ranging from shaping public perceptions and building brands to protecting reputations and managing crises.

With expertise in financial services, technology, consumer and food and beverage, LANE PR New York provides integrated marketing and public relations services for clients including Wines from Spain, Thoma Bravo, LLC and Roundarch.

CONTACT
Amber Roberts, Director, New York Office

415 Madison Avenue
15th Floor
New York, NY 10017
(646) 673.8559
click to view a location map

vicki_color_website
Amber Roberts
Director, New York Office

Amber Roberts has nine years of public relations experience in a wide range of industries.  Amber leads LANE PR’s New York City office and focuses on developing and executing public relations strategies for financial services and technology companies.

Prior to joining LANE PR, she was at Waggener Edstrom Worldwide, Microsoft’s public relations agency of record. In this role she led business, trade and consumer public relations campaigns and cultivated relationships with editors, reporters and technology reviewers at national media outlets. 

Previous to her employment at Waggener Edstrom Worldwide, Amber spent four years at Robinson, Lerer & Montgomery (RLM), a strategic communications firm based in New York City. During her tenure at RLM, she developed and implemented strategic and crisis communications plans for companies involved in litigation, bankruptcy and executive transitions. 

Amber graduated from Lehigh University in Bethlehem, Pennsylvania with a B.S. in Marketing. She is a member of the Financial Women’s Association (FWA), National Investor Relations Institute (NIRI) and Public Relations Society of America (PRSA).  Amber is also actively involved with the American Foundation for Suicide Prevention (AFSP).

close