OFFICES

LANE PR New York opened in 2003. Located on Madison Avenue in Midtown Manhattan, we provide our clients with direct access to the media while keeping a pulse on the nation’s consumer and financial trends.

A reflection of the city’s entrepreneurial spirit, LANE PR New York delivers innovative solutions to complex business challenges ranging from shaping public perceptions and building brands to protecting reputations and managing crises.

With expertise in financial services, technology, consumer and food and beverage, LANE PR New York provides integrated marketing and public relations services for clients including Wines from Spain, Thoma Bravo, LLC and Roundarch.

CONTACT
Amber Roberts, Director, New York Office

415 Madison Avenue
15th Floor
New York, NY 10017
(646) 673.8559
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Amber Roberts
Director, New York Office

Amber Roberts has nearly a decade of public relations experience with a diverse background in a wide range of industries. Amber leads LANE PR’s New York City office and focuses on developing and executing public relations strategies for financial services, consumer and technology companies.

Prior to joining LANE PR, she was at Waggener Edstrom Worldwide, Microsoft’s public relations agency of record, based in Portland, Oregon. In this role she led business, trade and consumer public relations campaigns and cultivated relationships with reporters and technology reviewers at numerous national media outlets.

Previous to her employment at Waggener Edstrom Worldwide, Amber spent four years at Robinson, Lerer & Montgomery (RLM), a strategic communications firm based in New York City. During her tenure at RLM, she developed and implemented strategic and crisis communications plans for companies involved in litigation, bankruptcy and executive transitions. Additionally, she played a significant role in the creation, implementation and reporting of a national Task Force developed to ensure fairness and accuracy in measurement of minority television consumption.

Amber graduated from Lehigh University in Bethlehem, Pennsylvania with a B.S. in Marketing. She is actively involved with the American Foundation for Suicide Prevention (AFSP).

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