Amber Roberts
Director, New York Office
Amber Roberts has nearly a decade of public relations experience with a diverse background in a wide range of industries. Amber leads LANE PR’s New York City office and focuses on developing and executing public relations strategies for financial services, consumer and technology companies.
Prior to joining LANE PR, she was at Waggener Edstrom Worldwide, Microsoft’s public relations agency of record, based in Portland, Oregon. In this role she led business, trade and consumer public relations campaigns and cultivated relationships with reporters and technology reviewers at numerous national media outlets.
Previous to her employment at Waggener Edstrom Worldwide, Amber spent four years at Robinson, Lerer & Montgomery (RLM), a strategic communications firm based in New York City. During her tenure at RLM, she developed and implemented strategic and crisis communications plans for companies involved in litigation, bankruptcy and executive transitions. Additionally, she played a significant role in the creation, implementation and reporting of a national Task Force developed to ensure fairness and accuracy in measurement of minority television consumption.
Amber graduated from Lehigh University in Bethlehem, Pennsylvania with a B.S. in Marketing. She is actively involved with the American Foundation for Suicide Prevention (AFSP).
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