Content Strategy & Promotion

Creating targeted content that drives traffic, conversions and engagement

In a digital age where audiences are bombarded with messages at every turn, content must be relevant to their needs and speak directly to them.

At LANE, we partner with clients to develop a measurable content strategy with their customer at the core. We leverage our bench of highly skilled and experienced talent to develop multimedia content that resonates. Then, we design and execute promotion and amplification strategies to drive traffic, conversions and social engagement.

Our content marketing capabilities include:

• Persona Development
• Content Strategy
• Multimedia Content Creation
• Amplification and Promotion
• Measurement and Assessment