25
Sep

Meltwater Social Summit 2018: Key Takeaways from Jorn Lyseggen

Posted by: Rachel Neff in: Digital/Social -

  • Empathize with the pain point of your client before ever talking about your product. Once you understand what your customer needs, you can then show how what you offer solves their problems.
  • Social media is where you help your customer understand who you are as a brand.
  • Influencer marketing such as product reviews will continue to be a key part of marketing and buyer decision making.

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