What We Do
At LANE PR we use our collective knowledge and experience of marketing and media relations to bring fresh new ideas to the marketplace — ideas that achieve business goals and enhance the bottom line.
We specialize in developing and executing focused public relations campaigns that both educate and influence. The key is strategic exposure: to the media, to key influencers (online and not) and to the consuming public. We start by taking into account a company’s many messages, business objectives and target audiences and then draw upon both new and traditional media to identify and communicate the right message for each audience.
With extensive media contacts and deep experience connecting clients to the audiences that matter most, LANE PR’s strategic approach combines the right mix of marketing and public relations to drive sales, shape opinions, and build credibility and loyalty.
Our services and capabilities include:
Traditional Media
- Awards and Speaking Engagements
- Campaign Development and Execution
- Content Development
- Crisis Communications
- Industry Events and Trade Show Support
- Key Message Development
- Media and Presentation Training
- Media Relations
- Media Tours and Press Conferences
- Media Training
- Positioning Workshops
- Press Kit Development
- Press Releases
- Proactive Analyst Relations
New Media
- Blog and Social Media Outreach
- Campaign Development and Execution
- Online Media Materials
- Online Presence and Reputation Management
- Optimized News
