What separates one consumer product from another? It’s brand and its ability to connect with its target audience authentically. Consumers want to feel connected to the businesses they patronize and the products they purchase. Features and benefits are certainly a draw, but it’s the relationships that capture their loyalty.

At LANE PR we are adept at zeroing in on the emotional qualities that make a product remarkable. And we’re just as good at developing ties to the community to attract media attention and build customer loyalty. We focus on forming personal relationships with traditional media as well as online industry influencers. We take the time to understand what interests them and pitch stories that connect.

Over the years we have built successful PR campaigns for companies from Leatherman and Nike to the Heathman Hotel and Consumer Cellular. What do they all have in common? Brands that connect.