Pacific Crest Securities (PCS) is the premier investment bank for technology. LANE developed and initiated a proactive thought leadership campaign to raise the firm’s profile and position PCS among up-and-coming technology entrepreneurs as the financial partner for disruptive technology companies.
PCS holds two annual flagship conferences: its annual technology investment banking summit in San Francisco in March and its Vail Technology Leadership Forum in Vail in August. LANE seized on both events as opportunities to drive awareness, specifically among targeted, industry-relevant audiences via digital and social media.
For PCS’s San Francisco Tech Summit, LANE designed and executed a fully integrated social media plan, securing more than 1.1 million conference hashtag impressions across social media (#PacCrestETS), while also receiving over 100 mentions on Twitter and boosting the firm’s number of Twitter followers by more than 25 percent. Data revealed that the conference hashtag outperformed the hashtags of bigger-name firms–such as Morgan Stanley and Wells Fargo–by more than 66 percent.
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