Pacific Crest Securities specialized in technology industry research, analyst coverage, and IPO and secondary offerings for tech companies, but the firm’s national awareness and positioning as a tech-focused bank was quite limited. LANE built national recognition for Pacific Crest to position it as the #1 exclusively technology-focused investment bank.
LANE raised Pacific Crest’s visibility by securing an ongoing CNBC broadcast segment featuring its analysts as experts on technology market trends. LANE also used a private equity investment in Pacific Crest to tell the investment bank’s compelling story, including a successful IPO and secondary offering track record that helped attract funding as well as secure future plans for growth and international expansion.
Pacific Crest Securities raised its national profile as analysts appeared weekly on CNBC and as feature stories appeared in Financial Week, the Portland Business Journal and the like. In addition, the firm heightened its expert positioning as executives and analysts were sought for quotes in national business and technology publications including Bloomberg, Investor’s Business Daily, the New York Times, PC Magazine, Reuters, Software magazine, Seattle Post Intelligencer and the Wall Street Journal.
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