Pendleton Woolen Mills

Business Strategy

Style icon and heritage brand Pendleton Woolen Mills turned to LANE  to translate its unique brand to influential social media channels. LANE’s approach involved inserting Pendleton into relevant social conversations and listening to fans to enhance engagement.

Result

LANE’s strategy surpassed Pendleton’s goals. In less than five months, the heritage brand’s 2,000 followers had ballooned to nearly 15,000. And they were more connected than ever, with total engagement of 70,664, translating to 476.8 percent engagement for the first five months of 2014 and outperforming mega global brands.

(Photo credit: @iselalozanophotography)

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