Snake River Farms and Double R Ranch called upon LANE to strengthen brand awareness and drive sales of its products-online and at retail. LANE’s PR strategy involved a combination of content creation; media, blogger and influencer outreach; media tours and desksides; partnership development; and influencer events and dinners.
In one year, LANE generated 381 million media impressions for the brands in regional and national consumer, food, trade and lifestyle outlets. In addition, successful partnerships were formed with other like-minded brands, including California Olive Ranch; Chef Alex Ong; Chukar Cherries; and author, chef, musician and personality Matt Moore.
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