To launch Steaz Cactus Water, LANE executed a multidimensional strategic PR and marketing plan to drive sales and build buzz. Key elements of the campaign included the following:
Results of the campaign included more than 208 media placements and 1,700+ engagements on Steaz’s Instagram and Twitter channels. In addition, 4,500 cans of Steaz Cactus Water were sampled, eliciting passionate testimonials from media and consumers alike.
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