Posted by: jillw in: Lane News -
LANE, a Finn Partners Company, has promoted seven executives to strengthen the marketing communication agency’s team. LANE promoted Malisa Meresman to partner and Claire Castellanos to vice president. In addition, Vanessa Jovel has been promoted to senior account executive and Ryan Asbury, Brian Eng, Megan Moran and Ben Touger have been promoted to account executive.
“We’re very excited to recognize the contributions of these talented team members,” said Wendy Lane Stevens, managing partner at LANE. “Today’s increasingly dynamic communications landscape calls for individuals who can strategize and execute across multiple communication platforms and industries. These promotions will position LANE and our clients for continued success.”
In recognition of her leadership within the agency, Meresman has been promoted to partner. Meresman, who has been with LANE for nearly three years in its New York office, has been influential in building the agency’s national consumer client portfolio. Her keen understanding of how the wellness and lifestyle sectors intersect combined with an ability to develop creative campaigns that engage target audiences at multiple touchpoints have boosted consumer brands such as Applegate, Lillet and Steaz.
Castellanos, who joined LANE’s Portland office in 2012 and has more than 10 years of experience in the development of strategic marketing communications programs for business-to-business and consumer accounts, has been promoted to vice president. Castellanos’s ability to thrive in a fast-paced environment coupled with a proven track record of elevating brands in complex industries will continue to make her a trusted resource to her client-partners in the consumer-lifestyle, technology and financial services industries.
Posted by: jillw in: B2B & Financial Services -
The Financial Services Practice of global marketing and communications firm, Finn Partners, has added two new specialty areas – Fundraising Primer and Reputation Ownership. In line with the evolving regulatory and digital communications environment, FINN has created these new areas of expertise to proactively address the shifting communications and marketing needs of financial industry companies.
“Our Financial Services group integrates across many of our practice areas, including technology, consumer, digital, education and health, providing investor relations and corporate communications counsel as well as internal and external PR planning for mergers and acquisitions,” says Peter Finn, founding partner, Finn Partners.
“Investment firms need strong, continual brand positioning as well as the ability to nimbly utilize their marketing channels to communicate with key stakeholders quickly, efficiently and compliantly,” said Amber Roberts, senior partner and head of FINN’s Financial Services Practice. “We’ve tapped top talent across FINN’s branding, digital, research, media relations and analytics groups to create specialty practice areas for our clients’ evolving marketing needs. Combined with our tenured bench of financial services industry experts, we’re able to offer clients a wide range of customized, compliant communications strategies and services, either as projects or ongoing programs.”
The new specialty practices address the communications needs of private equity funds, hedge funds and other investment firms, and they include:
Fundraising Primer: With more private equity funds than ever before and more competition for both deals and fundraising dollars, building a brand is critical to garnering the mindshare of limited partners, investment bankers, intermediaries, management teams and other key influencers. Adhering to regulatory requirements is equally important. FINN works with firms to create a near- and long-term brand awareness and enhancement plan that includes a messaging platform, thought leadership, media relationship building and reputation monitoring, all of which consider regulatory realities.
Reputation Ownership: Whether it’s a security breach or inaccurate information about a firm or fund in a media story, investment firms and the financial services industry at large must be prepared to cope with a range of issues at little notice. Finn Partners audits a firm’s brand and reputation, analyzes potential vulnerabilities, and creates a customized crisis communications plan and protocol. The custom plan includes messaging templates and communications systems that enable a firm to act quickly and protect itself and its constituencies in a crisis.
For more information about FINN’s Financial Services Practice, visit: https://www.finnpartners.com/sectors/financial-services.html
Posted by: jillw in: Lane News - Consumer -
LANE, a Finn Partners Company, has grown its food and beverage client base with the recent addition of four brands: Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council. These clients join LANE’s roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.
“We’re thrilled about the opportunity to partner with each of these organizations and build greater awareness of their brands, their products and their missions,” said Wendy Lane Stevens, managing partner of LANE. “Whether changing the food we eat or giving back to local communities, each of these organizations is making a positive impact. We see tremendous potential to engage consumers and influencers further with these brands’ stories through creative, integrated and multidisciplinary communications programs.”
“Each of these organizations is seeking a breakout position within its market – an opportunity to get its story heard and to achieve growth in a competitive environment. By leveraging LANE’s deep industry expertise and Finn Partners’ data-driven insights and full-service capabilities, our team is poised to guide these brands and their messages to the forefront,” said Peter Finn, founding partner, Finn Partners.