Farm to Bottle: The Dry Fly Distilling Experience

Posted by: Jeff Segvich in: Food/Beverage -

palouseEarlier this month, our very own Lisa Heathman and Jeff Segvich traveled to the Palouse in eastern Washington to visit the headquarters of their client Dry Fly Distilling. Dry Fly’s owners, Kent Fleischmann and Don Poffenroth, gave Lisa and Jeff the grand tour, starting with the farm in eastern Washington from which they source much of their grain…


Is Learning to Taste a Real Thing?

Posted by: Rachael Kaapu in: Food/Beverage -

dark-brown-milk-candyTasting foods and beverages is a fascinating and complex process using the five senses: sight, touch, taste, smell and, on some occasions, sound. We identify foods based on previous knowledge stored in our memory banks. Whether it’s an old favorite or something new to our palate, we rationalize and categorize tastes by assimilating them with other tastes we are familiar with…


Austin Food + Wine Festival 2015: Brand Integration at its Finest

Posted by: KristinHeilman in: Food/Beverage -

Austin Food and Wine

Last month, I attended Food & Wine Magazine’s Austin Food + Wine Festival in Texas. As both a PR professional and an avid food and wine lover, I was curious to see what brands would do to get their audiences’ attention. What I learned: thoughtful brand integration coupled with memorable experiences is the key to success…


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