Posted by: Megan VanDomelen in: Media Relations -
In the PR world today, it is hard to break through the noise and get your pitch noticed by a publication. The media is swarmed with email pitches every day, so how will your pitch stand out? Below are three ways to connect with a writer and get your pitch the attention it needs.
- Find out who is writing about your topic
- By using media monitoring tools and specific keywords, you’ll be able to find which journalists and publications cover your space. This will ensure that you are reaching out to the right people, which will ultimately make your story more appealing and not waste the writer’s time.
- Reference an article they recently wrote regarding your topic
- This piece of the puzzle is very important because it will show the writer that you are truly interested in them and what they write about, which will make the writer more intrigued…
Posted by: ShannonRiggs in: Media Relations -
Today’s marketing mix offers an exciting array of high-tech tools and channels, yet when it comes to developing brand ambassadors, organizations often overlook their closest and most accessible resource: employees. With their firsthand experience of a brand, its history and what makes it tick, employees are in a unique position to help build a brand and its visibility. And because employees are immersed in the day-to-day activity, their impressions are generally perceived as more authentic and credible than those of any outsider or corporate-generated message.
Creating a brand ambassador program doesn’t need to be complicated, and investing in the effort can pay off in spades. To develop – or refine – a brand ambassador program, consider following these five steps:
Posted by: Lisa Heathman in: Media Relations -
Today’s 24/7 news cycle and the popularity of social media make restoring trust after a crisis especially critical. With everyone watching and reporting, coupled with the permanence of crisis coverage online, a crisis can move at the speed of light and hang around forever. However, there are five things an organization can do in the wake of a crisis to restore its reputation over the long term…