28
Jun

Oregon RIMS Annual Education Day

Posted by: KirstenNieman in: Digital/Social -

RIMS sign Last week, our vice president, Angie Galimanis, spoke on a panel at the Oregon RIMS Annual Education Day. Alongside Chrys Martin from Davis Wright Tremaine and Eric Boyum from AON Financial Services Group, Angie spoke about crisis management.

 

 

 

 

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26
Jun

New LinkedIn Features: What You Need to Know

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

LinkedIn is a still-evolving and sometimes overlooked platform in the social media world. It is a channel best suited for Business-to-Business (B2B) marketing and is much more than a place where job seekers and employers connect.

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11
Jun

It’s a fair question: What is the ROI of Social Media?

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

Social Media Club of Portland There is a question that comes up regularly in conversations with business owners, marketing departments, and the agencies hired to promote their company or products: “What is the ROI?”

It’s a fair question. It’s the ultimate question of all business. Literally, “Return On Investment (ROI)” is a principle all businesses must heed in their endeavors. The cost-benefit analysis of buying a piece of equipment in a factory can be calculated. Sales in an organization should be able to be tracked to a lead too.

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