Posted by: ShannonRiggs in: Consumer Lifestyle -
Ten years ago NASA launched the first space mission to Pluto, Italy won its fourth World Cup title and the world was both baffled and thrilled by a new platform called Twitter. Minus the tweet, it was a relatively uneventful year, or so I thought when I began my journey at LANE.
I was attracted to LANE by the firm’s reputation for long-standing clients and its history in the market. I wasn’t quite sure what I was in for – the firm’s client roster ranged from a major competitive local exchange carrier (CLEC what?) to a bank I didn’t know how to pronounce, but from the day I met Wendy, I was in. I was inspired by the pride she took in her team’s work, her vision for the future and her sense of tenacity – all traits I continue to admire today.
As a part of the LANE team I have had the opportunity to help that West Coast bank pronounced Ump-qua grow to be one of the most respected community banks in the country. We got America talking about business banking through stories of grade school lemonade stand entrepreneurs. Meanwhile, we fueled national enthusiasm for craft beer by sharing stories from Northwest brewers, and led Redhook to change the definition of beer in New Hampshire, opening the gates of potential for craft beer enthusiasts in the state.
Through our partnership with Integra Telecom, we fought to protect market competition. Alongside Gina Gallo and Taste of the NFL, we raised funds and awareness for U.S. hunger relief from Super Bowl XLIII. And in 2012, following our launch of Omission Beer, Portland Mayor Sam Adams declared May 16 Gluten-Free Beer Day henceforth.
As a member of the LANE team, I have had a front row view of America’s business landscape and a seat at the table mapping out the best route through the most exciting and frightening moments in my clients’ careers. I am challenged to constantly look ahead at what we can do next to be better, stronger, faster, and further communicate messages that move the needle.
From life-size gingerbread houses at The Grand America Hotel to unveiling Oregon’s 7 Wonders, and transporting a giant cuckoo clock up and down the West Coast shining a light on Portland as a must-see (and see again) destination, I can tell you now that my journey at LANE has been anything but uneventful.
What will the next great invention be? Where will we get our news in 10 years? It’s hard to say just how far technology, society and communication will meld. What I can tell you is that as a Finn Partners Company, LANE will continue to be at the forefront of change and I look forward to the journey ahead.
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