Will trade shows be the next victim of the economy… and the Internet?

Posted by: AmberRoberts in: Media Relations -

A number of members of the media have told me they think traditional trade shows are dying, albeit a slow death. While this varies depending on the industry the trade show serves, the editor of an engineering publication, whose staff traditionally frequented industry shows, believes the trade show will be obsolete within the next five years due to associated costs and resources. And it will be replaced by the virtual show.

About a week later, during my travels to Chicago, I picked up the Tribune and found this interesting piece on the same topic and showcasing some success stories of virtual shows http://www.chicagotribune.com/business/chi-mon-virtual-trade-show-feb23,0,1946913.story

Just like the ever increasing interaction online has replaced old-fashioned phone calls and long business lunches, will the virtual trade show really be able to successfully replace the more subtle but undeniably better connection you get with someone after having an in-person conversation and a handshake?

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