LANE Receives Honor at Spotlight Awards

Posted by: jillw in: Lane News - B2B & Financial Services -


LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has received a Spotlight Award for excellence in investor relations by the Portland Metro chapter of the Public Relations Society of America (PRSA Portland).

LANE received the award for a public and investor relations campaign it executed for Thoma Bravo, a private equity firm in Chicago and San Francisco that specializes in application and infrastructure software and technology-enabled services. The campaign was strategized and executed around the firm’s latest fundraise, Thoma Bravo Fund XI, in May 2014.

Through a strategic public relations campaign, LANE secured coverage of Thoma Bravo’s proven investment strategy and new fund in every media outlet the agency targeted, including a feature story from New York Times DealBook. Thoma Bravo was ultimately able to secure financial commitments totaling $3.65 billion, or 146 percent of Fund XI’s intended goal.


LANE Hires Two, Promotes Four in West Coast Office

Posted by: jillw in: Lane News -


LANE has hired two individuals and promoted four employees in its Portland, Oregon, office. The agency added Sonal Haladay as a senior account executive and Heather McLendon as a digital strategist. Tracy Anderson and Claire Castellanos have been promoted to account director, Rob Bitter has been promoted to senior account executive, and Rachael Ka’apu has been promoted to account executive.

“Our diverse national client base and today’s communications landscape require us to recruit and develop individuals who can strategize and execute across a variety of platforms,” said Wendy Lane Stevens, president and founder of LANE. “Each of these individuals adds to the overall strength of our team in a way that allows us to make significant contributions toward driving results that build revenue for our clients.”


Balanced Body Selects LANE as Agency of Record

Posted by: jillw in: Lane News - Consumer -

Studio Reformer with Tower Group 2sm

LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has been named public relations agency of record for Balanced Body, the leading resource for Pilates and mindful movement equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. LANE has been engaged to introduce the brand to a larger national audience and drive sales as the company launches new products.

“At Balanced Body, we believe in the ability for mindful movement to change lives, and have partnered with LANE to educate consumers on how our products help achieve a mindful lifestyle,” said Ken Endelman, Balanced Body founder and CEO. “LANE’s deep expertise and integrated approach will help us more effectively connect with our target audiences across a variety of communications channels.”



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